Head Of Digital Marketing

Summary

Join Flip as the Head of Digital Marketing and lead our B2B and account-based marketing (ABM) efforts. You will develop and execute comprehensive digital marketing strategies, manage paid and organic channels, and oversee the marketing budget. This role requires a seasoned digital marketing expert with 5+ years of experience in B2B SaaS, proven success in driving pipeline and revenue, and expertise in various marketing tools and platforms. You will lead and mentor a team, ensuring alignment with business objectives. Flip offers a flexible work environment, including a hybrid model with home office options, work-life balance initiatives, and opportunities for professional growth within a dynamic tech company.

Requirements

• 5+ years of digital marketing experience within B2B SaaS
• Proven expertise in developing and executing successful digital marketing strategies tailored to the B2B SaaS environment
• Strong understanding of account-based marketing (ABM)
• Demonstrated ability to implement ABM strategies that effectively target and engage key accounts
• Proven track record of driving pipeline and revenue
• Clear history of delivering measurable results, with pipeline growth and revenue directly attributed to your digital marketing efforts
• Extensive experience in optimizing for organic search to drive inbound traffic and improve search rankings
• Deep expertise in managing paid search campaigns focused on lead generation and ROI
• Proven track record in leveraging paid social platforms to reach and engage B2B audiences
• Experience with HubSpot or similar platforms
• Experience with Google Analytics, Google Tag Manager, and other analytics tools
• Experience with SEMrush, Moz, or similar platforms
• Familiarity with intent data platforms and LinkedIn Sales Navigator
• Proven ability to lead, mentor, and grow a digital marketing team, fostering a collaborative and results-driven environment
• Ability to develop and execute data-driven strategies that align with business objectives

Responsibilities

• Develop and execute a comprehensive digital marketing strategy with a focus on B2B and account-based marketing (ABM)
• Align digital marketing strategies with overall business objectives to ensure maximum impact
• Build and leverage data-driven marketing campaigns, utilizing intent data to target and engage key accounts effectively
• Manage and optimize paid social campaigns on platforms such as LinkedIn, Facebook, and Twitter to reach targeted B2B audiences
• Oversee PPC strategies, including keyword management and bid optimization, to drive high-quality leads
• Implement and refine display ad campaigns to increase brand visibility and support lead generation
• Drive engagement and brand awareness through organic social strategies and employee advocacy programs
• Optimize website content and technical SEO to improve organic search rankings and increase inbound traffic
• Serve as the primary owner of the website, ensuring it is optimized for user experience, lead conversion, and search engine visibility
• Develop and manage lead nurturing programs to guide prospects through the sales funnel and increase conversion rates
• Oversee the digital marketing budget, ensuring efficient allocation of resources across channels and campaigns
• Manage HubSpot and other marketing tools to ensure accurate data tracking

Preferred Qualifications

Experience with ABM platforms like Demandbase

Benefits

• Home Office Friendly: Decide for yourself where you want to work every day
• Modern city offices in Stuttgart and Berlin or 100% remote: Both are possible with us, we at Flip have a hybrid work model
• Work-Life-Balance: We don't want you to grow roots to your desk chair. That's why we cover the costs of your E-Gym-Wellpass membership and offer job bike leasing
• Celebrating success: Expect highly motivated and committed people in a relaxed working atmosphere
• Be part of something bigger : You actively shape Flip in your role. Along the way, you are an enabler of the rapid growth process of a young tech company and grow towards your goals, fun is guaranteed
• Happy to be a Flipster: Stay tuned for regular team events and culture days that bring us together as Flipsters
• Working abroad: At Flip you can also work abroad in the European Union. Let's talk about remote work in the interview