Head of Marketing & Sales Operations

Summary

Join Bromcom, a leading UK cloud-based integrated Management Information System (MIS) & Finance provider, as their Head of Marketing & Sales Operations. This pivotal leadership role requires managing a high-performing marketing team, overseeing marketing performance, leading GTM campaigns, and driving alignment between marketing, sales, product, and customer success. You will also own sales operations, including pipeline management, CRM optimization, and reporting. The ideal candidate will have proven experience in a senior marketing or commercial role within SaaS, EdTech, or B2B services, a strong understanding of sales operations, and the ability to lead and mentor a team. Bromcom offers a competitive salary and hybrid working options. The role is based in Bromley, London, with a preference for in-office work if commutable.

Requirements

• Proven experience in a senior marketing or commercial role within SaaS, EdTech or B2B services
• Track record of managing and mentoring marketing teams and leading across digital, brand, content, and events
• Strong understanding of sales operations, CRM management, data analytics and commercial reporting
• Confident in aligning marketing to revenue growth, supporting multi-stakeholder buying cycles, and developing content strategies for complex products
• Creative, curious, and confident - able to balance strategic thinking with hands-on delivery
• A clear communicator and inclusive leader who thrives in collaborative, agile environments

Responsibilities

• Lead, develop and inspire the marketing team across content, digital, events, brand, and product marketing
• Own and deliver the marketing strategy for customer acquisition, engagement and retention across schools, MATs and local authorities
• Champion the Bromcom brand across touchpoints, ensuring consistent, compelling and audience-relevant messaging
• Oversee the content calendar and campaign roadmap to align with product launches and market opportunities
• Develop and deliver strategic PR and thought leadership, enhancing Bromcom’s profile as a trusted partner in education
• Oversee the end-to-end sales funnel in D365, ensuring accurate forecasting and pipeline visibility
• Define and track commercial KPIs across lead generation, conversion, onboarding and retention
• Partner with Sales, Finance and Onboarding teams to align demand generation with capacity and delivery timelines
• Report on key performance metrics across marketing and sales operations, driving insights into what’s working and what needs change
• Own lead scoring, segmentation and lifecycle management strategies
• Ensure marketing activities deliver measurable ROI and contribute to business targets
• Act as a key contributor to commercial strategy and cross-functional planning alongside senior leadership
• Collaborate closely with Product, Customer Success and Support teams to ensure alignment on messaging, customer journeys and feedback loops
• Represent marketing and sales ops in internal and external meetings, partner events and executive briefings

Preferred Qualifications

• Experience marketing MIS, Finance or CRM systems within the education sector
• Familiarity with D365, Power BI, and education frameworks or procurement routes

Benefits

• Competitive salary
• Hybrid working/preferably in the office if commutable distance