Head of Events & Field Marketing

Summary

Join Cognite, a leading AI SaaS company, as the Head of Events & Field Marketing to spearhead global event and field marketing strategies. This pivotal role demands strategic thinking and hands-on execution, encompassing the development and implementation of worldwide initiatives to boost pipeline generation, revenue growth, and brand recognition. You will lead a high-performing team, overseeing the planning and execution of diverse events, from trade shows to webinars. The position requires close collaboration with sales, product marketing, and partner marketing teams to ensure seamless campaign orchestration and effective lead follow-up. Success hinges on translating business objectives into measurable marketing outcomes and optimizing performance through data-driven analysis. Cognite offers a competitive compensation package, including benefits such as health insurance, 401k matching, unlimited PTO, and paid parental leave.

Requirements

• Proven track record in B2B SaaS events and field marketing
• Ability to inspire a team and execute hands-on
• Strategic thinker with ability to translate business objectives into measurable marketing outcomes
• Strong collaboration skills between marketing and sales globally

Responsibilities

• Develop and own the global event and field marketing strategy, aligning it with overall company growth objectives and regional sales targets
• Recruit, mentor, and lead a high-performing global team of event and field marketing professionals, fostering a culture of collaboration, innovation, and continuous improvement
• Oversee the end-to-end planning, coordination, and hands-on execution of a diverse portfolio of global and regional in-person and virtual events, including: Tier 1 trade shows and industry conferences; Executive roundtables and dinners; Customer roadshows and user conferences; Proprietary webinars and virtual summits; Account-Based Marketing (ABM) driven field programs
• Design and implement integrated field marketing plans that leverage events and field activities to drive demand generation, MQLs, product demos, pipeline growth, and upsell opportunities within existing accounts
• Partner closely with global and regional sales, demand generation, product marketing, and partner marketing teams to ensure seamless campaign orchestration, consistent messaging, and effective lead follow-up strategies
• Collaborate with demand generation and digital marketing teams to amplify event and field programs through digital channels, including email marketing, paid media, and social campaigns
• Establish clear goals, define key metrics, and relentlessly measure and report on the performance of all event and field marketing initiatives using key marketing KPIs (e.g., MQLs, CPL, opportunity sourcing and influence, conversion rates, ROI). Conduct post-event and campaign evaluations, analyze results, and make data-driven recommendations for continuous optimization. Reporting on monthly, quarterly, and annual cadences is required
• Effectively manage the global event and field marketing budget, ensuring optimal allocation of resources to achieve maximum ROI
• Evaluate and grow partner demand generation opportunities. Build and nurture relationships with new and existing vendors, agencies, contractors and associations to enhance market penetration and program effectiveness
• Stay abreast of the latest trends, technologies, and best practices in event marketing, field marketing, and the broader B2B SaaS landscape
• Serving as a role model within Cognite: championing our values and principles and fostering a culture of psychological safety, openness, and trust within the team and broader organization

Benefits

• Competitive Compensation including base plus bonus
• 401(k) with 4% employer matching
• Health, Dental, Vision & Disability Coverages with premiums fully covered for employees and all dependents
• Unlimited PTO + flexibility to enjoy it
• 18 Company Holidays including the week between Christmas & New Years
• Paid Parental Leave Program
• Employee Stock Purchase Program (ESPP)
• Employee Referral Program
• In office catered lunches 3x per week via Colorfull Catering + Fully Stocked Fridges in the offices
• Paid mobile phone and WiFI