Head of Field Marketing

Summary

Join Stripe's EMEA Marketing team as the Head of EMEA Field Marketing and lead the development and execution of field marketing strategies. Build and manage a high-performing team, collaborating closely with sales to drive user engagement and pipeline growth. Define and execute field marketing programs, including integrated campaigns, regional initiatives, and account-based marketing. Oversee regional events and mid-to-lower funnel programs to accelerate lead conversion and revenue generation. Track, measure, and communicate program results, fostering a culture of innovation and collaboration. This role requires a data-driven approach, strong leadership skills, and a proven track record of success in B2B field marketing.

Requirements

• 10+ years of relevant B2B field marketing experience, including leading events and demand generation programs and campaigns
• Team management experience, with a proven ability to lead, motivate, and develop diverse teams
• Proven track record of defining and executing field marketing programs that drive new customer acquisition and pipeline generation
• Manage and optimize regional marketing budgets to maximize return on investment
• Track, measure, and report on the effectiveness of field marketing programs against KPIs, including pipeline contribution, lead generation, and sales velocity
• Collaborate with key cross-functional stakeholders to ensure regional messaging and programs are aligned
• Familiarity with in-person event environments, and a strong understanding of how to integrate event experiences into the buyer’s journey to generate demand
• Strong experience collaborating with Sales teams on joint planning and execution, ensuring disciplined lead follow-up and establishing trust as a strategic partner
• Solid understanding of lead management and sales funnel dynamics
• Strong analytical skills with a data-driven approach to decision-making
• Excellent verbal and written communication skills, capable of synthesizing and presenting business health insights in an executive-ready format
• Strategic mindset with strong analytical capabilities; comfortable interpreting data to inform decision-making
• Experience driving effective account-based marketing programs with measurable results

Responsibilities

• Serve as a marketing thought leader for EMEA by staying abreast of financial technology trends and sharing insights
• Build, lead, and develop a high-performing team of field marketing professionals
• Drive field marketing efforts across EMEA’s priority markets. Ensure strong coordination with Sales leadership and covering enterprise customer segments
• Collaborate closely with Demand Generation, Product Marketing, Sales, Solutions Architecture, and Partnerships to create and implement a field marketing plan that boosts awareness and adoption of Stripe
• Guide collaboration with Sales to align account plans and develop effective account-based marketing strategies
• Oversee the development of a regional events strategy, incorporating third-party and Stripe-hosted events in in-person, virtual, and hybrid formats
• Oversee the development and execution of mid- and lower-funnel regional marketing programs to accelerate lead conversion, generate pipeline, and drive revenue for the enterprise segment in collaboration with the sales organization
• Strengthen collaboration with Sales to enhance prospecting and lead follow-up through programmatic initiatives
• Lead the tracking, measurement, and communication of program results while fostering a culture of innovation to create new global best practices through experimental efforts
• Inspire the team to discover creative ways to convey the value of Stripe to a diverse range of personas

Preferred Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field preferred; MBA is a plus
• Marketing experience in tech or SaaS organizations is highly desirable with B2B enterprise customer marketing preferred