Field Marketing Manager

Summary

Join Learnlight, an EdTech company, as a Field Marketing Manager and contribute to developing and implementing marketing strategies for designated markets. Reporting to the Head of Global Field Marketing and Campaigns, you will work remotely, focusing on generating awareness, demand, engagement, and renewal for Learnlight's products and services. Collaborate with sales teams to execute strategic field marketing plans, lead multi-channel demand generation campaigns, and create marketing content. Conduct market research, collaborate cross-functionally, track campaign performance, and report on ROI. This role requires strong B2B marketing experience, proficiency in English and other languages, and expertise in various marketing areas. Learnlight offers a remote work culture, paid time off, professional development opportunities, and various other benefits.

Requirements

• Fluency in English; proficiency in French, Spanish and/or Italian is highly desirable
• 5+ years of B2B marketing experience, with at least 2 years in a regional or field marketing role
• Bachelor's degree in Marketing Management, or another business-related field
• Proven expertise in event planning, copywriting, and creative brief development, combined with outstanding writing, presentation, storytelling, and organizational abilities
• Deep understanding of customer segmentation and experience using data and analytics to inform and influence decision-making
• Proficiency in Microsoft Office Suite with experience using Microsoft Dynamics 365 CRM, Zoom, Google Analytics, and WordPress

Responsibilities

• Develop and execute strategic field marketing plans aligned with global initiatives and tailored to regional market dynamics, client segments, and buyer personas
• Lead multi-channel demand generation campaigns using a mix of PR, social media, digital, events, and direct marketing to drive lead generation and pipeline growth
• Create, localize, and manage marketing content and assets from concept to execution, ensuring alignment with strategic campaign objectives and brand standards
• Conduct market research and competitive analysis to identify trends, opportunities, and threats, and share insights to inform cross-functional strategies
• Collaborate cross-functionally with Sales, Product, and Marketing teams to align field marketing efforts with revenue goals, while managing vendors, budgets, and timelines
• Track and report on campaign performance and ROI, using data to optimize programs and communicate impact to stakeholders and leadership

Benefits

• Benefit from our remote work from home culture, with options to collaborate with colleagues in regional offices (if applicable)
• Enjoy generous paid time off including public and personal holidays and two company-wide days off per year to recharge
• Access to language learning, masterclasses and professional development opportunities with a culture of coaching and constructive feedback
• Make new friends and connect with colleagues at virtual wellbeing sessions, team-building activities and informal social clubs
• With regular updates on our internal networking platform, you’ll always be connected with the latest developments
• Our Intercultural Assessment provides valuable insights to help you build collaboration across diverse cultures
• Earn a bonus by referring talented professionals to join Learnlight through our referral program (conditions apply)