Director of Field Marketing

Summary

Join Pulumi as the Director of Field Marketing and play a pivotal role in expanding the reach of our cloud management platform. You will collaborate closely with sales and marketing teams to develop and execute regional marketing campaigns, ensuring maximum impact within each sales territory. This role involves adapting digital and content marketing programs, partnering with other marketing directors to optimize event presence and digital strategies, and facilitating customer meetings. You will also manage event logistics, track campaign performance, and provide regular updates to the sales team. Based anywhere in the U.S., this remote-first position offers a unique opportunity to contribute to a dynamic and growing company.

Requirements

• 8+ years of experience, preferably in a SaaS company
• Exemplary communication skills, without fear of over-communicating
• Detail oriented and organized
• Hands-on experience with community/customer groups
• Highly collaborative, willing to jump in and be hands-on
• Experience supporting multiple regions
• Experience with Salesforce or similar CRM
• Ability to travel on occasion (less than 20%) to support field events

Responsibilities

• Create, expand and accelerate sales opportunities through regional and account-focused marketing campaigns
• Adapt digital and content marketing programs to the needs of a regional sales team
• Partner closely with our Director of Performance marketing to ensure our digital marketing programs provide support and coverage for ABM and regional field campaigns
• Partner closely with our Director of Events Marketing to identify opportunities to maximize our presence at industry conferences, partner events and regional meetups
• Partner with our sales, ABX and CX teams to facilitate customer and prospect meetings including CBRs and CABs
• Collaborate with marketing and sales leadership to define and document the process by which event leads are actioned
• Provide regular weekly communication to the sales team to keep them up to date with current and upcoming marketing campaigns and events
• Partner with the Head of Community on the strategy and execution of our Pulumi User Groups (PUGs) working with the sales team to develop the appropriate cadence and topic selection for their region (these are also co-facilitated by our community engineering team)
• Manage event logistics in support of field programs; from helping to book space to making sure field events have adequate staffing and marketing collateral
• Track and report on the impact of field marketing events and programs

Preferred Qualifications

Experience marketing to a developer audience

Benefits

• We offer comprehensive medical, dental, vision, and supplemental insurance at no cost to U.S. employees
• Internationally, we comply with local healthcare requirements and provide regionally appropriate coverage
• Our unlimited PTO policy encourages balance and rest — and we require employees to take at least three weeks off annually, plus 13 U.S. holidays
• U.S. employees are eligible for a 401(k) plan with an employer match to support long-term financial wellness
• We provide 20 weeks of paid leave for birthing parents or primary caregivers, and 16 weeks for non-birthing parents or secondary caregivers
• Pulumi has been fully remote since 2020, with teammates across 20+ U.S. states and 12+ countries
• We support flexible work with asynchronous collaboration and an annual “work from anywhere” stipend
• Every employee receives an annual learning and development budget to support growth, learning, and career goals
• All employees receive equity and are empowered to think big, move fast, and build the future of cloud together
• We offer a monthly wellness fund to support mental and physical well-being, and a quarterly happiness fund for team connection or personal use