Project Growth is hiring a
Head of Growth Marketing, Remote - South Africa
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Head of Growth Marketing closed
🏢 Project Growth
💵 ~$65k
📍South Africa
Summary
The job description is for a Head of Growth Marketing position at a cutting-edge AI-driven training platform. The role involves driving top-of-funnel growth, building and executing a growth roadmap, conducting quantitative research, managing agencies and contractors, reporting and coordination, and working on various example projects.
Requirements
- 7+ years of experience as a growth leader for a B2C consumer product
- World-class understanding of at least 1-2 quantitative channels (e.g., paid, SEO)
- Significant experience in 3-4 other channels (e.g., viral, PLG, content)
- Expert understanding of consumer lifecycle analytics and metrics (e.g., retention, activation, MRR)
- Advanced technical and quantitative skills, including data pipeline creation and maintenance, and running queries
- Excellent written communication skills for async work
- Ability to be scrappy and propose impactful projects across various situations
Responsibilities
- Drive Top-of-Funnel Growth: Drive measurable and meaningful top-of-funnel growth, as measured by new paying subscribers
- Build and Execute Growth Roadmap: Build a roadmap of experiments to run in existing and new channels, executing with speed and high-quality output
- Strategy and testing: Test new channels, managing strategy and execution from start to finish. If early tests are impactful, scale efforts with contractors or agencies
- Accelerate Ongoing Marketing Efforts: Accelerate work in paid marketing, SEO, affiliate, conversion rate optimization, and influencer marketing. Set clear goals and make necessary adjustments to channels
- Quantitative Research: Conduct quantitative research to answer specific growth questions. Draft project requirements, collect data, run calculations, and share findings
- Agency and Contractor Management: Work with agencies and contractors as needed, handling recruiting, management, negotiation, and communication
- Reporting and Coordination: Report learnings internally to the founders and team regularly. Coordinate with product and engineering teams to implement growth-oriented product changes
Preferred Qualifications
Understanding of the AI and training technology sector is nice to have
This job is filled or no longer available
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