Project Growth is hiring a
Head of Growth Marketing, Remote - South Africa

Summary

The job description is for a Head of Growth Marketing position at a cutting-edge AI-driven training platform. The role involves driving top-of-funnel growth, building and executing a growth roadmap, conducting quantitative research, managing agencies and contractors, reporting and coordination, and working on various example projects.

Requirements

• 7+ years of experience as a growth leader for a B2C consumer product
• World-class understanding of at least 1-2 quantitative channels (e.g., paid, SEO)
• Significant experience in 3-4 other channels (e.g., viral, PLG, content)
• Expert understanding of consumer lifecycle analytics and metrics (e.g., retention, activation, MRR)
• Advanced technical and quantitative skills, including data pipeline creation and maintenance, and running queries
• Excellent written communication skills for async work
• Ability to be scrappy and propose impactful projects across various situations

Responsibilities

• Drive Top-of-Funnel Growth: Drive measurable and meaningful top-of-funnel growth, as measured by new paying subscribers
• Build and Execute Growth Roadmap: Build a roadmap of experiments to run in existing and new channels, executing with speed and high-quality output
• Strategy and testing: Test new channels, managing strategy and execution from start to finish. If early tests are impactful, scale efforts with contractors or agencies
• Accelerate Ongoing Marketing Efforts: Accelerate work in paid marketing, SEO, affiliate, conversion rate optimization, and influencer marketing. Set clear goals and make necessary adjustments to channels
• Quantitative Research: Conduct quantitative research to answer specific growth questions. Draft project requirements, collect data, run calculations, and share findings
• Agency and Contractor Management: Work with agencies and contractors as needed, handling recruiting, management, negotiation, and communication
• Reporting and Coordination: Report learnings internally to the founders and team regularly. Coordinate with product and engineering teams to implement growth-oriented product changes

Preferred Qualifications

Understanding of the AI and training technology sector is nice to have