Head of Marketing

Summary

Join Career Renew's client as their Head of Marketing - DeFi, based in a timezone between PST and EET. This role involves designing and executing the organization's marketing strategy, translating concepts into compelling narratives, and refining the go-to-market strategy. You will collaborate closely with leadership, business development, and product teams. The ideal candidate possesses extensive marketing experience with a strategic focus, prioritizing KPIs and effective call-to-actions. This position offers the opportunity to shape a strategy extending beyond the current DeFi landscape. The company is revolutionizing finance with a fractional-reserve stablecoin and recently secured an oversubscribed pre-seed fundraise.

Requirements

• 3+ years of marketing experience
• 1+ years of marketing experience in a leadership role
• 1+ years of marketing experience in startups
• 2+ years of involvement in DeFi

Responsibilities

• Coordinate and direct our marketing strategy, working closely with Leadership, BD, and Product to curate schedules and procure necessary resources
• Assist with the fine-tuning of our go-to-market strategy. Coordinate with BD and Tokenomics to implement all prongs
• Coordinate with UI/UX design to optimize our product’s design and implement intelligent marketing strategies into its flow. Create copy to clearly communicate what our system does to our potential users
• Carry out typical performance-marketing strategies, set KPIs, and measure outcomes, using the results of such to fine-tune our approach
• Architect and execute our Community-building strategy, working closely with our Community Manager to design a regular schedule of events and activities for the purpose of growing a sustainable, organic, and engaged community
• Architect, construct, and execute marketing campaigns at important moments, such as our project announcement and our token launch. Engineer effective marketing funnels
• Translate our vision, product, and team story into a cohesive narrative; utilize available resources to communicate that narrative to potential customers and partners. You will work closely with the Product team to accomplish this outcome
• Design, direct, and coordinate our social media strategy, delegating where necessary
• Research and develop compelling Customer Value Propositions and the associated GTM strategy to activate them
• Brand Building: Establishing a strong brand identity through all marketing channels
• Work with partners to create media-friendly co-marketing campaigns
• Cross-functional Collaboration: Working closely with other departments like sales and product to unify the brand voice

Benefits

• Competitive compensation and equity
• Fully-remote working environment
• Working on the bleeding-edge of DeFi
• Budget for conference trips and team events (some past trips have included Istanbul, Columbia, and the Bahamas)
• Budget for professional development