Head of Marketing Growth

Summary

Join Lumineye, a direct-to-consumer e-commerce brand specializing in supplements, as their Head of Growth! This full-time, remote position requires a highly organized and motivated individual with 4+ years of experience in digital marketing and e-commerce, specifically within the supplement industry. You will lead a team, manage marketing campaigns, and develop strategies to increase revenue and customer loyalty. The ideal candidate possesses strong analytical skills, experience with Meta Ads, and a proven track record of scaling health and wellness brands. Lumineye offers a comprehensive benefits package including paid time off, medical insurance, performance-based bonuses, and parental leave.

Requirements

• Excellent English written and verbal communication skills
• Has at least 4+ of experience in digital marketing as a growth officer or similar role
• Has at least 4+ of experience in the e-commerce space, ideally with supplements
• Strong background in performance marketing and direct response marketing
• Deep understanding of marketing principles, and creative development
• Ability to collaborate with and guide copywriters and implement marketing strategies in creative outputs and CRO
• Strong experience with Meta Ads, managing at least $300k monthly spend
• Proven track record of scaling and managing health and wellness brands from multiple 7-figures /monthly
• Experience leading a team (4-10) to meet deadlines in a fast-paced, dynamic environment

Responsibilities

• Identify and assign new opportunities for testing creative ideas and new funnels to respective team members
• Develop and implement processes to facilitate efficient workflow
• Leverage prior experience as a media buyer and deep understanding of e-commerce metrics in a performance marketing environment
• Create and maintain comprehensive reports
• Plan strategically for 90 days or more to achieve results and revenue targets, understanding the responsibilities and goals for each field, including email marketing, Meta, and Google
• Contribute innovative ideas and strategic plans to drive success
• Increasing LTV and recurring revenue by building new strategies to enhance customer loyalty
• Leading media buyers, creative strategists, and video editors
• Communicating with customer support to identify and implement improvements in the product and on the website/funnels

Preferred Qualifications

Experience in media buying and creative strategy is highly desirable

Benefits

• Paid Training
• Paid Vacation Days
• Comprehensive Sick Leave
• Medical Insurance
• Co-working Space Subscription
• Inclusive Culture
• Performance-based bonuses and promotions
• Fully remote
• Parental Leave
• Opportunities to lead and manage larger project