Remote Head of Marketing

Summary

The job involves leading the marketing team of a startup company building a revolutionary mobile mapping app. The Head of Marketing will develop and implement marketing strategies to drive user acquisition, collaborate with cross-functional teams, and manage budgets effectively.

Requirements

• Proven experience in a senior marketing role, preferably within the tech/mobile app industry
• Demonstrated leadership skills and the ability to manage a diverse team
• Solid knowledge of SEO, web analytics, and Google Adwords
• Familiarity with the latest trends, technologies, and methodologies in graphic design, web design, production, etc
• Exceptional project management and communication skills
• Strong analytical skills, data-driven thinking, and attention to detail
• Proven ability to manage budgets and resources effectively
• High level of creativity and strategic thinking

Responsibilities

• Develop and implement comprehensive marketing strategies to create awareness, drive user acquisition, and meet KPIs
• Supervise the department, providing inspiring leadership to the team members, ensuring their professional development and high performance
• Produce creative ideas for promotional events or activities and organize them efficiently
• Plan and execute campaigns for corporate promotion, product launch, etc
• Forecast trends, monitor competitor activity, and conduct market research to keep ahead of trends and competitors’ strategies
• Leverage data and analytics to drive insights and make recommendations and improvements
• Work collaboratively with cross-functional teams (such as product, design, sales) to align on company goals and marketing initiatives
• Develop, manage, and design layouts of communications such as presentations, newsletters, event support materials, and any other promotional material
• Track and analyze the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing activities are cost-effective
• Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities

Benefits

Work remotely or with flexible hours