Boatsetter is hiring a
Head of SEO

Summary

As Head of SEO at Boatsetter, you will be responsible for driving an industry-leading SEO strategy, conducting keyword research, owning SEO performance, performing regular audits, analyzing competitor strategies, and staying updated on SEO trends. The ideal candidate has 7+ years of experience in a competitive travel booking or marketplace environment, strong analytical skills, excellent communication skills, and a bachelor's degree.

Requirements

• 7+ years of experience in leading SEO strategy, preferably in a highly competitive travel booking or marketplace environment
• Experience with large-scale sites and many thousands of keywords
• Proven track record of improving organic search rankings and driving traffic growth
• Deep knowledge of technical SEO concepts and best practices
• Possess strong analytical skills with experience in utilizing SEO tools like SEMrush, Ahrefs, Google Analytics, and Google Search Console, as well as other web analytics platforms. Additionally, proficient in writing raw SQL for in-depth data analysis
• Excellent communication skills, both written and verbal
• Proven experience as both an individual contributor and a player-coach, successfully leading and collaborating across teams of various sizes
• Bachelor's degree in Marketing, Computer Science, or a related field (or equivalent experience)

Responsibilities

• Drive the SEO Strategy and Planning process
• Conduct in-depth keyword research and analysis to identify high-value opportunities for organic search growth
• Own SEO performance and drive KPIs for all organic LPs
• Drive rigorous testing/update strategy and a continuous improvement process
• Perform regular SEO audits to identify technical issues, content gaps, and areas for improvement
• Analyze competitor strategies and implement tactics to outperform them in search rankings
• Drive content, development, and design resources to optimize on-page SEO elements
• Monitor and report on key SEO metrics, providing actionable insights to drive continuous improvement

Benefits

• Annual boating credits
• 401k plan
• 4 weeks PTO
• Comprehensive medical insurance