Higher Education Marketing Manager

Summary

Join Figma's growing team and help make design accessible to all! As a strategic and community-minded marketer, you will scale Figma's presence in higher education, building vibrant student communities and inspiring Figma adoption. This role involves designing and running high-impact programs, collaborating with cross-functional teams, and shaping Figma's engagement with college students and educators globally. You will expand the Figma Campus Leader Program, lead on-campus activations, drive adoption of new products, build early career programming, and establish strong relationships with faculty. This full-time role can be based in a US hub or remotely within the United States.

Requirements

• 2+ years of experience in community building, program management, or education-focused partnerships, ideally within tech or design
• Proven track record of scaling programs and growing communities in higher education
• Experience executing events (virtual and in-person) that drive engagement and adoption
• Strong written and verbal communication skills, with experience creating compelling content for diverse audiences
• Ability to work cross-functionally with marketing, product, and community teams to align initiatives with broader company goals
• Passion for education, design, and fostering student career growth

Responsibilities

• Grow & Scale the Edu Campus Leader Program: Expand the Figma Campus Leader program pilot to 100+ universities in the U.S. and globally, managing a community of student leaders, ensuring they have the support and resources to drive awareness and adoption on their campuses
• Lead On-Campus Activations: Plan and execute 5+ in-person student events annually, refining our event strategy to maximize impact on key campuses
• Drive Adoption of New Figma Products: Develop targeted tactics (events, workshops, resources) to boost adoption of Figma’s newest product launches in higher education
• Build Early Career Programming: Expand Figma’s student career readiness initiatives through portfolio reviews, industry panels, and live recorded content that bridges the gap between classroom and career
• Experiment with University Partnerships: Launch pilot initiatives to engage faculty, staff, and student organizations in deepening Figma’s campus presence
• Reimagine the Higher Ed Educator Advisory Board: Relaunch and expand the advisory board to gather insights and strengthen relationships with faculty
• Operationalize Professor Outreach : Establish direct connections with faculty to build relationship equity and create a strong network of educator advocates
• Lead the Higher Education Newsletter: Own and scale the Figma for Education Higher Ed newsletter, increasing email cadence and engagement
• Develop External Communication Assets: Publish case studies, testimonials, and content that deepens Figma’s connection to higher education institutions

Preferred Qualifications

• Experience working with student leadership programs or university partnerships
• Familiarity with design education and Figma’s tools
• Experience in global community expansion, particularly in Brazil or India
• A deep understanding of Gen Z audiences - especially students in design, tech, and creative fields

Benefits

• Health, dental & vision
• Retirement with company contribution
• Parental leave & reproductive or family planning support
• Mental health & wellness benefits
• Generous PTO
• Company recharge days
• A learning & development stipend
• A work from home stipend
• Cell phone reimbursement
• Sales incentive pay for most sales roles and an annual bonus plan for eligible non-sales roles