Senior B2B Content Marketing Manager

Summary

Join Niche as a Senior B2B Content Marketing Manager and play a key role in elevating the company's brand. Reporting to the Head of Content Strategy, you will plan and produce engaging content for K–12 and higher education professionals across various formats and channels. The ideal candidate is a creative storyteller with a results-driven mindset and experience in B2B edtech content marketing. You will collaborate with cross-functional teams, manage freelancers, and leverage data to optimize content performance. This role involves strategic planning, content creation, repurposing, and campaign development. You will also lead video and webinar initiatives and explore new storytelling formats.

Requirements

• You have 7+ years of experience creating and executing content strategies in B2B environments, ideally within SaaS or edtech
• You craft compelling narratives, write in a conversational tone, and know how to grab attention with sharp, effective copy and headlines
• You’re comfortable developing content across formats—from articles and e-books to video scripts and customer stories—and tailoring it for different audiences, channels, and use cases
• You understand SEO best practices and how to integrate them into content without sacrificing voice or clarity, and are eager to do the same for AEO
• You thrive on cross-functional teams, working closely with Creative, Product, and Marketing partners to bring content to life
• You know how to interpret content performance metrics and use insights to optimize future work
• You’re organized, deadline-driven, and adept at managing content calendars and coordinating input from multiple stakeholders
• You’re eager to learn, open to feedback, and always looking for new ways to tell stories and drive engagement

Responsibilities

• Develop high-quality, conversion-focused content (articles, videos, landing pages) that aligns with our brand and drives measurable outcomes (e.g., MQLs/SQLs)
• Expand the reach of long-form content by adapting it into short-form assets for social, email, webinars, and more
• Work with SEO, Web, and Creative teams to optimize content for discoverability and engagement
• Partner with Product, Sales, Creative, and Marketing to craft messaging and content that supports campaigns and reinforces Niche’s distinct value
• Bring experience and enthusiasm for being in front of the camera for videos, webinars, etc
• Explore new storytelling formats and ideas to keep content fresh, engaging, and differentiated
• Analyze performance metrics on an ongoing basis to evaluate content effectiveness and inform future strategy
• Develop a deep understanding of Niche’s products, value, and the broader education landscape to create informed, impactful content
• Onboarding & Training : Meet the team, attend onboarding sessions, and get up to speed on tools like WordPress and Asana
• Collaboration & Introductions : Connect with Communications, B2B Marketing, Sales, and Customer Success to understand products, tools, and key stakeholders
• First Projects : Draft and publish a piece of content, and pitch new content ideas to learn the production process
• Strategic Planning : Partner with the Head of Content Strategy and cross-functional teams to draft next quarter’s B2B content plan
• Leveraging Buyer Insights: Deepen your understanding of our audience by developing Ideal Customer Profiles (ICPs) and identifying buyer pain points to inform and shape relevant, impactful content
• Trend & Competitor Analyses: Stay on top of industry trends and competitor moves in K–12 and higher ed to inform strategy with timely insights

Preferred Qualifications

Familiarity with the education sector, especially K–12 and/or higher ed, is a strong plus. You understand the key players, pain points, and trends shaping the space

Benefits

• Our national target base salary range is $92,000-$115,000, plus participation in our Annual Bonus and Stock Option Program
• Base compensation will be commensurate with experience and skills
• Best-in-class 100% paid employee health plan, including vision and dental and supplemental coverage
• Flexible Paid Time Off Policy
• Stipend that allows you to build your work from home office in a style and function that suits your personal preferences
• Parental leave for all employees (12 weeks fully paid) in addition to short term disability for birthing parents
• Meaningful 401(k) wit h employer match
• We are a fully flexible workforce empowering our employees to choose to work remotely, in our Pittsburgh office or whatever combination suits you