Accelerator Marketing Manager

Summary

Join Aptos Foundation as a Marketing Manager to contribute to its '10x Ecosystem' vision. You will work closely with accelerator projects, developing and executing marketing strategies to boost visibility and growth. Responsibilities include crafting compelling narratives, managing campaigns, and building strong communities. You will collaborate with internal and external teams, leveraging your Web3 marketing expertise. This role is crucial in establishing an industry-leading accelerator program for Web3 startups. The ideal candidate possesses extensive experience in Web3 marketing and proven success in campaign execution.

Requirements

• 4+ years in growth, product, community, or brand marketing, preferably within Web3, crypto, or early-stage technology startups
• Proven ability to develop and execute marketing campaigns, influencer engagement strategies, and GTM activations
• Ability to work effectively with global founders, agencies, media partners, and ecosystem stakeholders to drive successful marketing outcomes
• Deep understanding of Web3 marketing dynamics, social growth strategies (Twitter, Discord, Telegram), and influencer marketing
• Excellent project management skills with the ability to manage multiple initiatives simultaneously

Responsibilities

• Develop and implement marketing strategies that drive visibility, engagement, and growth across key channels
• Guide projects in branding, messaging, positioning, and storytelling to establish a strong identity in the market
• Provide hands-on support in GTM planning, PR execution, community growth, and campaign activation
• Work with Aptos Foundation & Labs marketing teams to provide projects with tailored marketing support, including press, events, and social amplification
• Act as the primary liaison between projects and marketing agencies, ensuring the execution of high-quality campaigns across paid, owned, and earned media
• Support accelerator projects in identifying and leveraging key Aptos ecosystem partnerships to amplify visibility
• Develop high-impact marketing partnerships with content creators, media outlets, and strategic Web3 platforms
• Coordinate joint events, AMAs, content collaborations, and campaign activations to maximize awareness and engagement
• Help projects build and scale their community presence on X, Telegram, and other platforms, ensuring strong audience engagement
• Analyze marketing performance across on-chain and off-chain data sources, using insights to optimize campaign strategies
• Develop clear frameworks for tracking key marketing KPIs and experiment with new approaches to drive growth
• Create marketing playbooks, best practices, and GTM frameworks to streamline the marketing journey for accelerator projects
• Build and manage the accelerator’s online presence, fostering a strong community of crypto enthusiasts, investors, and partners

Benefits

The base salary range for this full-time position is $120,000 - 175,000