Senior Product Marketing Manager

Summary

Join Niche's marketing team as a Product Marketing Manager and leverage data-driven insights to shape go-to-market strategies for B2B and B2C products. You will conduct market research, develop compelling messaging, collaborate with cross-functional teams, and inform product strategy. The ideal candidate possesses 7-10 years of experience in product marketing, expertise in data insights and data product offerings, and excellent communication skills. You will play a key role in shaping Niche's brand and driving its growth. This is a full-time, salaried position with competitive compensation and a comprehensive benefits package. Niche offers a flexible work environment, allowing employees to choose between remote work, the Pittsburgh office, or a combination of both.

Requirements

• 7-10 years experience in a product marketing or marketing role
• Experience in data insights and data product offerings
• Excellent communication skills with the ability to convey complex insights to both technical and non-technical audiences
• Excellent written and verbal communication skills
• Highly analytical mindset, with the ability to use data to drive decision-making
• Proven track record of getting things done
• Able to thrive and quickly adapt in a fast-paced, team-oriented environment
• You have the ability to build relationships and collaborate effectively with multiple stakeholders
• You are a strong problem solver and strategic thinker
• You are organized and self-disciplined, with the ability to meet tight deadlines

Responsibilities

• Conduct primary market research and partner with internal stakeholders to develop compelling and data-driven product messaging
• Use the wealth of data available to you through the Niche Platform to craft compelling stories of the impact and success of Niche’s B2B and B2C products and services
• Collaborate closely with product and data teams regularly to generate new insights, identify buyers, problems to be solved, core product features and value propositions
• Partner with the product, brand strategy, and design teams to develop collateral that brings data and product messaging to life
• Serve as a key partner to our product team—bringing market and customer feedback to the table to help inform product strategy and shape the roadmap
• Learn about Niche by meeting with various team members to learn more about our company through our Onboarding meetings
• Meet the Marketing team to get a clear understanding of our products, target audiences, and value proposition
• Meet with the Product, Business Operations and Revenue Operations teams to get a clear understanding of the wealth of data available to you
• Build your knowledge of Niche’s Salesforce instance, as well as the data, reports, and resources that inform the marketing
• Start building relationships and trust with key stakeholders on the Marketing, Product, Sales, Business Operations and Revenue Operations teams
• Begin to develop a deep understanding of Niche’s various buying audiences by conducting research and gather insights about target personas, buyer needs, and the purchasing-decision process for the organization’s products
• Partner closely with product team to gain a deep understanding of product vision and upcoming functionality
• Develop a deep understanding of the market, our competitors, and our differentiators
• Collaborate closely with the sales and brand strategy teams to ensure product narratives are resonating in the market, and create feedback loops to refine the narratives and positioning
• Proactively review, identify, and flag trends and takeaways seen within our data, partner data, and industry data
• Develop new, compelling narratives for key data insights including Niche's College Rankings, College Quiz, Scholarships, and Niche’s Core product offerings
• Provide key insights to the team to inform our roadmap, identify industry trends that enhance our market positioning and expand our reach
• Become an expert in Niche data and a champion of its use throughout the organization — internally and externally
• Become a key stakeholder in the growth of the Niche brand

Preferred Qualifications

• Experience in Education, EdTech is preferred
• Familiarity with data tools such as Tableau, Snowflake and Salesforce is preferred

Benefits

• Our national target base salary range is $106,320-$132,900 plus participation in our Annual Bonus and Stock Option Program
• Base compensation will be commensurate with experience and skills
• At Niche, our Total Rewards Philosophy is centered around creating a workplace environment that attracts, motivates, and retains top talent by providing a comprehensive and competitive rewards package
• This philosophy is built on the principles of performance-based compensation, best-in-class benefits and work-life balance, and employee well-being
• We are a fully flexible workforce empowering our employees to choose to work remotely, in our Pittsburgh office or whatever combination suits you
• Full time, salaried position with competitive compensation in a fast-growing company
• Best-in-class 100% paid employee health plan, including vision and dental and supplemental coverage
• Flexible Paid Time Off Policy
• Stipend that allows you to build your work from home office in a style and function that suits your personal preferences
• Parental leave for all employees (12 weeks fully paid) in addition to short term disability for birthing parents
• Meaningful 401(k) wit h employer match