Host Communications Strategy Lead

Summary

Join Airbnb's Host Communications Team as the Host Communications Strategy Lead! Reporting to the Director, you will develop and execute global communication strategies for host-facing campaigns. Collaborate with various teams to ensure effective messaging on new features and policies. Leverage your strategic communications and marketing expertise to drive product adoption and foster host success. This role requires 10+ years of experience in marketing or communications within a tech company, exceptional writing skills, and the ability to lead cross-functional teams. The position is US-remote eligible with occasional office work.

Requirements

• 10+ years experience in marketing or communications, at a world class tech company or startup. Experience in platform or community-driven businesses is a plus
• Best-in-class verbal and written communicator. Strong writing background and editorial acumen a must
• Ability to translate complicated product features and complex community policies (reviews, fees, cancellation policies) into clear, compelling narratives
• Writing samples and/or a portfolio of work to share
• Ability to lead and drive initiatives across a matrixed organization, solve problems and influence cross-functional teams
• Experience managing through cross functional teams
• Versed in product strategy, design and development principles and processes
• Managed creative agencies and led creative production
• Conducted, synthesized and applied user insights, research and testing to marketing strategy
• Passion for Airbnb

Responsibilities

• Own positioning and launch communications plans for new features, products and corporate/community updates
• Establish engagement and business goals for key announcements and campaigns. Work with analysts and data scientists to develop KPI and measurement frameworks
• Develop campaigns, draft messaging frameworks and positioning decks, and oversee communications execution (including writing, creative, etc)
• Identify key audiences and segments to focus on, and build plans that support these goals
• Work in partnership with owned one-way and two-way channel owners (Community Center, Resource Center, social, CX, email) to define editorial approach and messaging, then manage campaign-related feedback to the business to inform decision making
• Develop proactive and reactive communications plans
• Work with channel owners to report out on key reach and engagement metrics as well as relevant business metrics. Partner with the ops team to manage & distribute sentiment dashboards, both announcement-specific and ongoing
• Champion the community and user in all decisions
• Oversee creative collaboration between product design, content strategy, community and marketing teams
• Serve as both an individual contributor and a cross-functional leader

Benefits

• Bonus
• Equity
• Benefits
• Employee Travel Credits