Hubspot And Marketing Strategy Manager

Summary

Join our team as a Marketing Manager and be responsible for growing inbound sales channels. You will develop and implement marketing strategies and tactics, manage the marketing budget, and measure campaign performance. This role requires a strong strategic mindset, proven experience in marketing, and expertise in various channels. You will create engaging content, optimize Google Adwords campaigns, and analyze website analytics. The ideal candidate is an advanced strategist with HubSpot experience and a passion for creative marketing.

Requirements

• BS/MS degree in marketing or a related field
• Demonstrable experience in marketing, coupled with the desire and potential to learn
• Proven experience in identifying target audiences and in creatively devising and leading across channels engaging, educating, and motivating marketing campaigns
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Experience in setting up and optimizing Google Adwords campaigns
• Understand and interpret metrics
• Process figures
• Interpret and process spreadsheets
• Comfortably manipulate numbers
• Good taste, a sense of aesthetics and a love for great copy and witty communication
• Up-to-date with the latest trends and best practices in online marketing and measurement

Responsibilities

• Develop strategies and tactics to spread the word about our company and drive qualified traffic to our organization
• Own the implementation of marketing campaigns from start to finish
• Experiment with a variety of organic and paid acquisition channels – content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis, and much more
• Produce content for our website and blog that attracts and converts customers through its valuable and engaging nature
• Take charge of marketing budget, ensuring that funds are invested and allocated wisely
• Measure and report performance of marketing campaigns
• Gain insight from reported performance, and assess this against company goals

Preferred Qualifications

MUST BE ADVANCED strategist with Hubspot