Partner Marketing Manager

Summary

Join Roofr's dynamic team as a Partner Marketing Manager and drive the growth of our strategic partnership channel. You will develop and execute co-marketing strategies, manage campaigns, create co-branded content, and empower partners through training and resources. This role requires a strategic, data-driven approach and proven success in managing co-marketing initiatives within a SaaS environment. The ideal candidate will collaborate cross-functionally, possess strong communication skills, and thrive in a fast-paced startup setting. Roofr offers a competitive compensation package, comprehensive benefits, and a supportive work environment.

Requirements

• 4+ years of experience in partner marketing role
• 2+ years of experience in a startup SaaS environment; preferably PLG SMB or construction-tech related
• Proven success managing co-marketing campaigns and joint lead generation with strategic partners
• Understanding of partner dynamics in an SMB SaaS or tech environment, especially in aligning sales, product, and marketing
• Skilled in creating co-branded content with partner involvement
• Experience tracking and optimizing campaigns based on KPIs like lead conversion and ROI
• Ability to develop resources and training materials to empower partners in marketing joint offerings
• You’re highly organized, detail oriented, and can multitask
• You have superior written and interpersonal communication skills; comfortable being customer-facing
• You enjoy traveling and working on the go
• You’re self-motivated with the ability to prioritize and problem solve quickly

Responsibilities

• Work closely with revenue and marketing teams to ensure alignment on partner marketing objectives
• Develop and implement detailed quarterly co-marketing strategies with key partners to drive mutual growth
• Own end-to-end project management of co-marketing campaigns from project briefs and timelines to budgets and campaign performance
• Execute joint digital and in-person co-marketing campaigns in collaboration with partner teams, utilizing a mix of channels including email, print, webinars, content marketing, events, and other sponsorships
• Work with content creators and designers to develop co-branded marketing assets, templates, case studies, and thought leadership pieces that highlight partner integrations and success
• Design and deliver resources, tools, and training to enable partners and affiliates to effectively market and sell joint offerings; support the development of a partner portal
• Measure and optimize co-marketing campaigns, using data to make improvements and share ROI insights with stakeholders
• Track and manage contracts, a partner library, vendors, campaign calendar, and inventory
• Co-plan joint events with Roofr’s events team and partner company for trade shows, and webinars, coordinating internal teams to execute and follow up on event leads
• Ensure consistency in messaging across all partner program communications, aligning with Roofr’s brand voice and value-based campaign messaging

Preferred Qualifications

• Familiarity with design tools such as Figma or Adobe Suite
• Familiarity with marketing tech stack tools (e.g., HubSpot, PartnerStack, Webflow, Pendo)

Benefits

• 1st week of employment is mandatory PTO!
• 1 Friday off per month (we call those our laundry days!)
• Company wide paid shutdown for the week between Christmas and New Years
• Flexible time off
• 80% employer paid benefits
• RRSP/401k match
• Generous Parental Leave policy
• We host 2 retreats per year and great team building activities
• Ample learning and development opportunities to continue growing your career
• Home office setup stipend
• Internet and phone allowance
• Remote first culture
• Weekly Friday paydays!