Marketing Manager

Summary

Join LLInformatics, a leading IT consulting company, as our new Marketing Manager! You will be instrumental in developing and executing marketing strategies for the US and international markets. This role demands a data-driven approach to lead generation and campaign optimization, leveraging marketing automation tools. You will collaborate with internal teams and external agencies to enhance brand identity and drive company growth. We offer flexible working hours, remote work options, comprehensive onboarding, and a positive company culture. If you're a results-oriented marketing manager seeking a new challenge with a company that values initiative and open communication, apply now!

Requirements

• Solid understanding of the US market and its specific marketing dynamics
• Minimum of 5+ years of experience in a marketing role within a B2B service company
• Demonstrated success in building and managing brand identity and marketing strategies
• Strong track record of generating leads through data-driven approaches
• Proficient in Google Analytics, Google Tag Manager, and other analytics tools
• Expertise in marketing automation tools like HubSpot, Pipedrive, or Apollo
• Excellent English communication skills (both written and spoken)
• Ability to manage multiple projects and priorities in a fast-paced environment

Responsibilities

• Develop and implement a strategic marketing plan targeting the US market, focusing on team augmentation and project-based services
• Enhance and promote the company’s brand identity through various channels, working independently and with external agencies
• Use data-driven, analytical approaches to generate high-quality leads, track key performance indicators (KPIs), and optimize campaigns for better results
• Manage business-to-business marketing campaigns, ensuring alignment with the company’s goals and vision
• Collaborate with internal teams to ensure consistency and effective communication across all marketing materials and initiatives
• Utilize marketing automation tools (e.g., HubSpot, Pipedrive, Apollo) to improve marketing efficiency and streamline processes
• Analyze marketing data through platforms like Google Analytics and Google Tag Manager, using insights to adjust strategies as necessary
• Monitor competitors, trends, and market dynamics to identify opportunities and challenges
• Actively participate in cross-functional team collaboration to drive brand visibility and marketing success

Preferred Qualifications

Experience working in software development companies

Benefits

• Flexible Working Hours – We focus on results! Manage your time, keep your team informed about your availability, and attend key meetings
• Work from Anywhere – Choose your ideal setup! Work 100% remotely within the EU , go hybrid , or enjoy our Warsaw office , fully equipped for productivity
• Comprehensive Onboarding – From day one, we ensure you feel comfortable and supported, so you can quickly become part of the team
• Flat Structure – We value initiative and open communication. Every voice matters here!
• Positive Company Culture & Team Spirit – We create an environment where everyone feels appreciated and comfortable
• Modern Work Methods – We use cutting-edge project management techniques inspired by the IT world
• Transparent Communication – Regular 360° feedback sessions and mentor support to help you grow
• Top-Notch Equipment – Get a MacBook for your work. If you choose to work from our Warsaw office , you'll also have access to a 34” (16:9) widescreen monitor and an ergonomic standing desk
• Weekly English Lessons – Optional classes with a native speaker to help you improve your skills