Industry Marketing Strategist

Summary

Join Sprout Social's Marketing team as an Industry Marketing Strategist and play a key role in empowering customers and driving business growth. Collaborate closely with Sales and Success teams to generate leads, accelerate pipelines, and expand current accounts across various industries. Develop and execute vertical marketing strategies, manage multiple marketing programs, and collaborate with sales teams to understand market nuances. The ideal candidate will have 4+ years of relevant experience, including event planning and campaign management, and be comfortable in a fast-paced environment. This role involves travel to industry events. Sprout offers a comprehensive benefits package, including insurance, paid time off, and professional development opportunities.

Requirements

• 4+ years of relevant experience, including event planning, campaign management, and sales partnership
• Comfortable and flexible in a fast-paced environment with a "quick start" mentality and high productivity, with the ability to work independently and as part of a team
• Creative and organized and have the ability to multitask and handle pressure
• Ability to travel as needed for in-person engagements, which may include long periods of socializing

Responsibilities

• Manage multiple digital and in-person marketing programs with strong organization and attention to detail
• Execute industry marketing plans aligned with vertical marketing goals, including trade shows, outbound plays, ABM plays, executive activations, and virtual/in-person events
• Explore ABM 1:few campaigns, including target account selection, personalized content, and engagement strategies
• Collaborate with sales teams to understand market nuances and drive industry-specific go-to-market programs
• Ensure all prospects and clients receive an on-brand, best-in-industry experience
• Travel to events to execute on-site activations, collect customer feedback, and assist on-site teams with their goals

Preferred Qualifications

• Familiarity/experience marketing to one or more of the following industries: Higher Education, Government, Travel, Tourism, Hospitality, Healthcare, Financial Services, Professional Sports, Insurance, and/or Pharmaceutics
• Knowledge of long sales cycles and how to deploy marketing tactics over time to nurture leads, drive adoption, and accelerate growth
• Ability to follow brand guidelines and design aesthetically pleasing collateral

Benefits

• Insurance and benefit options that are built for both individuals and families
• Progressive policies to support work/life balance, like our flexible paid time off and parental leave program
• High-quality and well-maintained equipment—your computer will never prevent you from doing your best
• Wellness initiatives to ensure both health and mental well-being of our team
• Ongoing education and development opportunities via our Grow@Sprout program and employee-led diversity, equity and inclusion initiatives
• Growing corporate social responsibility program that is driven by the involvement and passion of our team members
• Beautiful, convenient and state-of-the-art offices in Chicago’s Loop and downtown Seattle, for those who prefer an office setting
• Whenever possible, Sprout wants to provide our team with the flexibility to work in the location that makes the most sense for them. Sprout maintains a remote workforce in many places in the United States. However, we are not set up in all states, so please look at the drop-down box in our application to see whether your state is listed. Few roles require an office setting. If your position requires a physical presence in a Sprout office, it will be evident in the job listing and your offer letter