Senior Digital Marketing Strategist

Summary

Join Zirous, a leading IT and consulting company, as a Senior Digital Marketing Strategist! This hybrid role blends remote work (Mondays and Fridays) with on-site collaboration in West Des Moines, IA (Tuesdays, Wednesdays, and Thursdays). You will be a key driver of Zirous' digital marketing efforts, focusing on paid advertising, web optimization, and high-quality marketing asset creation. Collaborate with marketing and sales teams to develop and execute digital strategies, generate leads, and analyze performance. Enjoy a flexible schedule, competitive salary, attractive benefits, and a supportive environment that fosters professional development.

Requirements

• Bachelor's Degree in marketing, communications, or related field
• 3 - 5 years of digital marketing experience
• This person is ideally both highly analytical and creative
• Strong critical thinking and problem-solving skills
• Must be an action-oriented leader who deploys exceptional project management skills
• Proficient in Adobe Creative Suite for design and content development
• Skilled in content management systems (CMS) such as WordPress, with a strong understanding of web optimization and SEO best practices
• Experienced in managing and executing paid advertising campaigns across Facebook, LinkedIn, and Instagram

Responsibilities

• Lead and manage paid social media campaigns across Facebook, LinkedIn, and Instagram - including audience targeting, creative development, ad structure, A/B testing, and performance optimization
• Oversee the company website - managing structure, content updates, design, and SEO to ensure an engaging and optimized user experience
• Utilize tools such as Google Analytics, Tag Manager, and Search Console to monitor performance, track KPIs, and drive data-informed decisions
• Design and maintain digital and print collateral using Adobe Creative Suite (Illustrator, InDesign, Photoshop), including landing pages, sales materials, business cards, and event signage
• Develop on-brand templates and assets for web, email, social, and event use
• Manage full-funnel marketing campaigns and customer journeys-engaging prospects, MQLs, SQLs, and customers throughout their lifecycle
• Collaborate with sales and marketing stakeholders to align messaging, drive lead generation, and support overall business goals
• Assist with events, webinars, and partner marketing initiatives, ensuring consistent branding and messaging across all touchpoints
• Perform other duties as assigned

Preferred Qualifications

• Familiarity with email marketing and automation platforms, Marketo, is preferred
• Working knowledge of CRM platforms, with a preference for experience in Salesforce
• Play a vital role in the success of an exceptional team

Benefits

• Enjoy a competitive salary along with an attractive benefits package, including a 401(k) match
• Thrive in a supportive environment that promotes both personal and professional development
• Experience the best of both worlds with our hybrid model, combining in-office collaboration and remote work days each week
• Benefit from flexible scheduling options
• Take on thrilling and diverse projects that keep you engaged
• Embrace flexible time off (FTO) with unlimited time off - take the time you need while still being there for your teammates and Zirous
• Receive paid holidays to recharge and relax
• Access a cell phone subsidy and discounts with Verizon
• LOTS of perks: snacks, beverages, social hours, on-site gym & shower facility, small group activity options outside of work (think axe throwing, bowling, pickleball, go-karts, and more), and a flexible work schedule with the ability to work remotely and in the office
• Recognition for a job well done! Employee of the Month and Employee of the Year awards with bonus amounts for each
• Company-wide lunches on-site and remotely
• Lunch and Learns (throughout the year we educate each other on different industry topics)
• Casual dress - jeans, sweatshirts, and flip flops are all acceptable while in our office or while working from home. We do dress up when client-facing, but don't worry if this is your first professional and don't have business clothes - we offer a clothing allowance!
• Professional development opportunities: certifications, continued education, speaking engagements, etc