Digital Marketing Strategist

Summary

Join Zirous, a leading IT and consulting company, as a full-time Digital Marketing Strategist! This hybrid role offers a flexible schedule with remote work options (Mondays and Fridays) and on-site work in West Des Moines, IA (Tuesdays, Wednesdays, and Thursdays). Collaborate with the marketing team on digital/content marketing strategy, sales enablement, and campaigns. You will manage digital assets, execute paid social media ads, manage SEO, and utilize Google Analytics for data-driven decisions. This position requires strong analytical and creative skills, project management expertise, and proficiency in various digital marketing tools. Zirous provides a supportive environment with numerous perks, including flexible time off, paid holidays, professional development opportunities, and a competitive benefits package.

Requirements

• Bachelor's Degree in marketing, communications, or related field
• 1 - 3 years of digital marketing experience
• This person is ideally both highly analytical and creative
• Strong critical thinking and problem-solving skills
• Must be an action-oriented leader who deploys exceptional project management skills
• Proficient in Adobe Creative Suite, CMS (WordPress), SEO, PPC (Google Adwords/Display), content marketing, Organic and Paid social media marketing (Facebook/LinkedIn/Instagram), website conversion optimization and marketing analytics

Responsibilities

• Manage design and creative templates, collateral, and digital assets
• Develop eye-catching and on-brand templates for web and print, including landing pages, sales collateral, business cards, etc using Adobe Illustrator and InDesign
• Manage and execute digital marketing strategies
• Lead the execution of paid social media ads on Facebook, LinkedIn, and Instagram, focusing on targeting, ad creative, and campaign performance
• Manage web and search engine optimization (SEO) including structure, design, and web updates
• Manage Google Analytics, Tag Manager, Search Console, and UTM tracking to capture accurate data, optimize performance, and drive informed marketing decisions
• Assist with campaign building, ad-groups and ad experiments to find the top performing digital tactics (based on conversions)
• Assist with the planning, creation and publishing of relevant, original and highly-engaging content on social media channels including LinkedIn, Facebook, and Twitter
• Manage campaigns and customer journeys that span and track sales and marketing touchpoints to engage customers throughout their lifecycle - this would include prospects, market qualified leads, sales qualified leads, current and past customers
• Maintain strong relationships with marketing and sales to drive business results toward goals
• Assist with events, webinars, partner marketing and other marketing initiatives
• Other duties as assigned

Preferred Qualifications

• Experience with email and marketing automation (Marketo) preferred
• Experience with CRM (Salesforce) preferred

Benefits

• LOTS of perks: snacks, beverages, social hours, on-site gym & shower facility, small group activity options outside of work (think axe throwing, bowling, pickleball, go-karts, and more), and a flexible work schedule with the ability to work remotely and in the office
• Recognition for a job well done! Employee of the Month and Employee of the Year awards with bonus amounts for each
• Company-wide lunches on-site and remotely
• Lunch and Learns (throughout the year we educate each other on different industry topics)
• Casual dress - jeans, sweatshirts, and flip flops are all acceptable while in our office or while working from home. We do dress up when client-facing, but don't worry if this is your first professional and don't have business clothes - we offer a clothing allowance!
• Professional development opportunities: certifications, continued education, speaking engagements, etc
• Enjoy a competitive salary along with an attractive benefits package, including a 401(k) match
• Thrive in a supportive environment that promotes both personal and professional development
• Experience the best of both worlds with our hybrid model, combining in-office collaboration and remote work days each week
• Benefit from flexible scheduling options
• Take on thrilling and diverse projects that keep you engaged
• Embrace flexible time off (FTO) with unlimited time off - take the time you need while still being there for your teammates and Zirous
• Receive paid holidays to recharge and relax
• Access a cell phone subsidy and discounts with Verizon