Digitial Marketing Strategist

Summary

Join Zirous, a leading IT and consulting company, as a full-time Digital Marketing Strategist! This hybrid role offers a flexible schedule with remote work options (Mondays and Fridays) and on-site work in West Des Moines, IA (Tuesdays, Wednesdays, and Thursdays). Collaborate with the marketing team on digital/content marketing strategy, sales enablement, and campaigns. Manage and execute digital marketing strategies across various platforms, including social media, SEO, and Google Analytics. You will also create engaging content and manage customer journeys. This position requires strong analytical and creative skills, along with proficiency in Adobe Creative Suite and various marketing tools. Zirous offers a competitive salary, attractive benefits, and a supportive environment.

Requirements

• Bachelor's Degree in marketing, communications, or related field
• 1 - 3 years of digital marketing experience
• This person is ideally both highly analytical and creative
• Strong critical thinking and problem-solving skills
• Must be an action-oriented leader who deploys exceptional project management skills
• Proficient in Adobe Creative Suite, CMS (WordPress), SEO, PPC (Google Adwords/Display), content marketing, Organic and Paid social media marketing (Facebook/LinkedIn/Instagram), website conversion optimization and marketing analytics

Responsibilities

• Manage design and creative templates, collateral, and digital assets
• Develop eye-catching and on-brand templates for web and print, including landing pages, sales collateral, business cards, etc using Adobe Illustrator and InDesign
• Manage and execute digital marketing strategies
• Lead the execution of paid social media ads on Facebook, LinkedIn, and Instagram, focusing on targeting, ad creative, and campaign performance
• Manage web and search engine optimization (SEO) including structure, design, and web updates
• Manage Google Analytics, Tag Manager, Search Console, and UTM tracking to capture accurate data, optimize performance, and drive informed marketing decisions
• Assist with campaign building, ad-groups and ad experiments to find the top performing digital tactics (based on conversions)
• Assist with the planning, creation and publishing of relevant, original and highly-engaging content on social media channels including LinkedIn, Facebook, and Twitter
• Manage campaigns and customer journeys that span and track sales and marketing touchpoints to engage customers throughout their lifecycle - this would include prospects, market qualified leads, sales qualified leads, current and past customers
• Maintain strong relationships with marketing and sales to drive business results toward goals
• Assist with events, webinars, partner marketing and other marketing initiatives
• Other duties as assigned

Preferred Qualifications

• Experience with email and marketing automation (Marketo) preferred
• Experience with CRM (Salesforce) preferred

Benefits

• LOTS of perks: snacks, beverages, social hours, on-site gym & shower facility, small group activity options outside of work (think axe throwing, bowling, pickleball, go-karts, and more), and a flexible work schedule with the ability to work remotely and in the office
• Recognition for a job well done! Employee of the Month and Employee of the Year awards with bonus amounts for each
• Company-wide lunches on-site and remotely
• Lunch and Learns (throughout the year we educate each other on different industry topics)
• Casual dress - jeans, sweatshirts, and flip flops are all acceptable while in our office or while working from home. We do dress up when client-facing, but don't worry if this is your first professional and don't have business clothes - we offer a clothing allowance!
• Professional development opportunities: certifications, continued education, speaking engagements, etc
• Enjoy a competitive salary along with an attractive benefits package, including a 401(k) match
• Thrive in a supportive environment that promotes both personal and professional development
• Experience the best of both worlds with our hybrid model, combining in-office collaboration and remote work days each week
• Benefit from flexible scheduling options
• Take on thrilling and diverse projects that keep you engaged
• Embrace flexible time off (FTO) with unlimited time off - take the time you need while still being there for your teammates and Zirous
• Receive paid holidays to recharge and relax
• Access a cell phone subsidy and discounts with Verizon