Influencer & Affiliate Program Director

Summary

Join Hadley Designs, a multi-million dollar e-commerce brand, and lead our creator-driven revenue revolution as our Influencer & Affiliate Program Director. Scale our TikTok Shop affiliate program, turning creators into marketers and sales machines. Build a high-performance affiliate system, activating 1,000+ new affiliates monthly, driving $1M+ in monthly GMV, and maintaining a 10%+ net profit margin. Within six months, promote your first tier of paid creator-coaches to scale the program. Turn VIPs into micro-leaders, build a self-replicating creator community, and launch initiatives to increase creator engagement. This role focuses on architecting a movement that drives compounding growth through aligned incentives and smart systems. Success means turning TikTok Shop into a viral sales engine mirroring an MLM-style creator network.

Requirements

• A systems thinker who can build and scale from scratch
• Analytical and creative, data and hooks are both your language
• Familiar with affiliate, influencer, or network marketing (bonus if you’ve done MLM or high-ticket sales)
• Obsessed with creator engagement, coaching, and performance
• Energized by helping creators succeed while hitting big revenue goals
• 2+ years leading influencer/affiliate programs or ambassador communities
• Proven success managing creators and driving measurable sales
• Strong communication and coaching skills

Responsibilities

• Build and scale a flywheel-style creator program on TikTok Shop that generates compounding growth. You'll recruit, train, and empower creators, especially VIPs, to coach and inspire others
• Design and implement a tiered creator incentive program with SOPs, playbooks, and growth systems
• Build & manage a Discord community of creators to drive engagement and retention
• Elevate our top 50 creators into paid coaches or incentivize them to scale content output
• Maintain 10%+ net profit margin by managing costs, incentives, and campaign alignment
• Track performance and identify high leverage creator segments
• Run contests, build newsletters, and maintain CRM (via Euka)
• Manage ad performance on TikTok and A/B test creator content
• Host group trainings, analyze trend reports, and send out scripts/hooks
• Audit content, launch campaigns, and run ongoing program improvements

Preferred Qualifications

• Experience in e-commerce or TikTok Shop preferred
• AI-savvy and familiar with performance-driven marketing tools

Benefits

• Remote Full Time Work
• Flexible Schedule
• Regular Interaction with CEO
• Established Company doing business for 10+ years
• Personal Development
• Autonomy of time and schedule