Director of Marketing

Summary

Join WeyMedia, a leading Canadian fintech company, as their Director of Marketing and lead the growth of the GeniusCash app to 1 million users. This role demands a results-oriented individual with 5+ years of marketing experience in mobile app growth and digital product marketing, proven success in user acquisition and retention, and a deep understanding of marketing strategy and execution. You will own user acquisition strategies, lead campaigns, manage marketing operations, collaborate with cross-functional teams, and conduct competitive analysis. The ideal candidate is a creative thinker, data-driven, and passionate about personal finance. This is a remote, full-time position offering a competitive salary, bonus potential, and comprehensive benefits.

Requirements

• 5+ years of experience in marketing, with a focus on mobile app growth and/or digital product marketing
• Proven success with user acquisition and retention strategies, and scaling a product to hundreds of thousands or millions of users
• Deep experience running scrappy, budget-conscious campaigns with massive ROI
• A results-driven, metrics-first mindset – you care about moving the needle and know how to do it
• A deep understanding of marketing strategy, campaign execution, and funnel optimization
• Exceptional work ethic and project management skills – you stay organized, on-track, and ahead of deadlines
• A hands-on approach – you’re not afraid to dive into the details and get the work done yourself
• A strong sense of ownership and personal accountability – you don’t need hand-holding or constant check-ins
• High standard and a strong attention to detail – you don’t need anyone to double-check your work
• A passion for personal finance and a deep respect for accuracy, education, and consumer trust
• Experience marketing to Canadian audiences – you understand our financial landscape
• Experience executing or leading high-impact PR or influencer campaigns that drive real visibility and growth
• You must live and be legally authorized to work in Canada

Responsibilities

• Own and execute user acquisition and growth strategies for GeniusCash across digital and non-digital channels to achieve our wildly ambitious goal of 1 million new Canadian users by the end of 2026
• Lead and execute campaigns that drive installs, activation, retention, and engagement
• Build and manage an efficient, data-informed marketing funnel across platforms
• Know our product inside-out and translate its value into messaging that clicks with everyday Canadians
• Manage day-to-day marketing operations, including planning, timelines, execution, and reporting
• Collaborate cross-functionally with Product, Content, Dev, and Growth teams to align goals and messaging across all channels
• Conduct competitive analysis and stay on top of trends to refine marketing strategy
• Work tirelessly to elevate GeniusCash, moneyGenius, and creditcardGenius into iconic brands that every Canadian recognizes and loves
• Lead and deliver results without needing constant follow-up or supervision
• Align marketing with company values and mission, ensuring every campaign is accurate, inclusive, and helpful for Canadians

Preferred Qualifications

• Experience using our products and can surprise us with how well you understand them
• Experience in affiliate marketing models and/or performance marketing
• Experience in a remote startup or high-growth company environment

Benefits

• Opportunities for continuous growth and career advancement
• A base salary of $100,000 per year
• A $1,000,000 bonus is available , paid out over a three year period, if you help us reach 1 million users by the end of 2026
• 100% paid premiums for health, dental, and vision insurance
• Ample vacation time and standardized public holidays across Canada
• New Employee Toolkit that contains everything you need to do your job well
• Includes a company laptop, a second monitor, and a dozen other useful items
• Mental health support through inConfidence and the Calm app
• Mobile phone allowance to help cover part of your monthly bill
• Regular team building fun including team games, lunches, happy hours, competitions with prizes, and more
• Challenging and rewarding work that has a real impact on the financial health of Canadians
• Work from home anywhere in Canada with permanent remote full-time status