Influencer Marketing Campaigns Manager

Summary

Join Later as a Campaigns Manager and become a strategic leader for our campaign customers. You will be instrumental in helping customers achieve their marketing goals by fostering a customer-first mindset and providing consultative recommendations. This role involves leading campaign success, designing marketing strategies, project managing customer campaigns, managing contractual deliverables, and acting as a voice for marketers and influencers. You will build strong relationships with clients and internal teams, leveraging your expertise in the Later Influence platform. The ideal candidate possesses 5+ years of relevant experience and excellent project management, analytical, and communication skills.

Requirements

• 5+ years of relevant experience in Influencer Marketing, social media management, and/or marketing campaign management - agency and/or paid media background a plus
• Excellent project management skills are a must. Able to develop a strategy and execution plan
• Ability to manage & track time effectively across you and your support teams work
• Detail-oriented with excellent analytical skills to interpret data and generate actionable insights
• Exceptional communication and collaboration skills, detail-oriented and organized
• High degree of integrity, empathy, and focus on “doing the right thing”
• Excellent relationship-building skills with internal and external stakeholders
• Be an expert in the Later Influence platform to increase customer performance and adoption of Later's software and services

Responsibilities

• Lead and manage the success and outcomes of all customers that you oversee through establishing and nurturing great relationships, and positioning yourself as a trusted advisor to your customers from kickoff to campaign wrap
• Design and execute marketing strategies (influencer and paid media) for your customers by offering guidance and sharing best practices, and generate reporting and analytical insights based on campaign results
• Project manage all customer campaigns, ensuring that we are delegating and assigning, as well as quality checking, executional tasks to Influencer Marketing Coordinators and/or Co-Ops, while serving as a mentor and coach to these team members
• Effectively manage, execute, and communicate contractual deliverables to the customer with a high caliber of service, including maintaining campaign budgets, tracking influencer movement through the workflow, and regularly communicating with the customer through email and recurring status meetings
• Be the voice of the marketer and influencer by communicating changes to best practices and escalating product feedback to our internal teams, including strategy, research, product, and design teams

Preferred Qualifications

• Previous customer success experience preferred, or have a demonstrated ability to act as a trusted advisor, showing ability to make strategic and actionable recommendations to their customers that map to their business goals
• Team player with a can-do attitude, willing to jump in and find solutions with minimal guidance; great problem-solving and analytical skills

Benefits

• Salary Range: $85,000 - 95,000 USD plus bonus potential
• Various benefits plans as part of their overall compensation package
• #LI-Hybrid