Marketing Specialist

Summary

Join FMG, a marketing software company serving small businesses, as a HubSpot Marketing Specialist. You will be a key player in the entire lifecycle of digital marketing campaigns, from creating engaging email campaigns and high-converting landing pages to managing campaign attribution and reporting. This role requires hands-on experience with HubSpot Marketing Hub, strong analytical skills, and excellent collaboration abilities. You will leverage data for impactful decisions, optimizing campaigns and automating processes. FMG offers a fast-paced, results-oriented culture with a healthy work/life balance and competitive benefits. The ideal candidate will have 3+ years of experience with HubSpot and proven success in digital marketing.

Requirements

• 3+ years of hands-on, in-depth experience with HubSpot Marketing Hub, demonstrating proficiency across campaign execution, automation, reporting, and data management
• Proven ability to design and optimize engaging email campaigns and high-converting landing pages
• Strong understanding of email marketing best practices, segmentation, and lead nurturing
• Strong understanding of campaign attribution models, with proven experience in measuring marketing impact on pipeline and revenue
• Proven experience with UTM tracking and linking paid media data to HubSpot for comprehensive reporting
• Familiarity with A/B testing methodologies for continuous optimization
• Excellent collaboration skills, with a proven ability to work effectively with marketing, creative, and data teams
• Strong communication skills, both written and verbal, particularly when explaining technical concepts or data insights

Responsibilities

• Email Marketing: Create, schedule, and optimize engaging email campaigns for various purposes (nurture, announcements, promotions) from inception to deployment
• Collaborate closely with the marketing team to develop and implement new email templates and ensure brand consistency
• Monitor email performance metrics (open rates, click-through rates, conversions) and recommend improvements
• Landing Pages & Forms: Design, build, and optimize high-converting landing pages and forms within HubSpot, ensuring seamless user experience
• Work with the marketing team to ensure all landing pages align with brand guidelines and campaign objectives
• Conduct A/B testing on landing page elements to maximize lead generation
• Campaigns & Attribution: Set up new marketing campaigns within HubSpot, ensuring all necessary assets (emails, landing pages, forms, CTAs) are linked correctly
• Ensure proper attribution tracking is in place for all content-related touchpoints to measure marketing impact
• Develop and present clear campaign attribution reports to showcase the full customer journey and marketing's influence on pipeline and revenue
• Fully understand campaign influence in HubSpot and identify marketing touchpoints that influence leads and revenue
• Segmentation: Develop and manage targeted audience lists based on marketing team needs, leveraging existing data and collaborating with the data team
• CTAs (Calls-to-Action): Develop, implement, and continuously test HubSpot CTAs to improve conversion rates across various marketing assets
• Personalization Features: Leverage HubSpot’s smart content and dynamic email features to create highly personalized user experiences and increase engagement
• Contribute to the overall personalization strategy
• UTM Tracking & Ad Spend: Create and manage UTM tracking parameters for all campaigns to ensure accurate source attribution
• Monitor and report on paid media performance and budget utilization within HubSpot, linking ad spend to campaign performance
• Marketing Events (Support): Support marketing events by creating registration pages, confirmation emails, and engagement tracking mechanisms within HubSpot

Preferred Qualifications

HubSpot certifications (e.g., Inbound Marketing, Email Marketing, Content Marketing, Marketing Software, Reporting and Analytics) are highly desirable

Benefits

• Generous paid Holiday schedule with a paid Winter Holiday Shutdown week
• Comprehensive paid time off policies including vacation, sick, parental, and bereavement leave
• Robust Insurance Plan including: Medical with $0 co-pay Telehealth plan
• Dental
• Vision
• Health Savings Account (HSA) with generous employer contributions
• Flexible Spending Accounts (FSA)
• Company-paid Life Insurance and Accidental Death & Dismemberment (AD&D) coverage
• Company-paid Short & Long Term Disability coverage
• Company-paid Employee Assistance Program (EAP)
• Matching 401(k) with immediate full vesting
• Employee Events Committee that plans fun in-person and virtual events
• On Demand Pay - allows access to a portion of your earned wages prior to the payday with same day deposit
• Internet & Gym Reimbursement!
• Work computer equipment is provided to help you succeed :)
• Access to a private & secure workspace, free from distractions
• Accessible during the assigned work schedule for regular duties and responsibilities as outlined by the supervisor
• An internet connection with speeds of 5 Megabits down / 3 Megabits up (5mbps/3mbps)