Integrated Campaign Manager

Summary

Join Avetta as an Integrated Campaign Manager and lead the execution of integrated marketing campaigns that deliver measurable results. You will collaborate with internal and external teams, oversee campaign strategy and execution, analyze performance, and report to senior leadership. This role is crucial for driving demand generation and contributing to the company's bottom line. A hybrid work schedule is offered for those within commuting distance of an office, while remote work may be considered for others. The position requires a bachelor's degree, relevant experience, and strong analytical skills. A competitive salary and benefits package are included.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 3-5 years of experience in demand generation, campaign management, or integrated marketing
• Proven ability to manage cross-functional marketing initiatives with measurable impact
• Experience working with marketing automation tools (e.g., Marketo, Eloqua, HubSpot) and CRM platforms (e.g., Salesforce)
• Strong analytical skills with the ability to track KPIs, interpret data, and optimize marketing programs
• Knowledge of ABM strategies, A/B testing methodologies, and AI applications in marketing
• Background in managing multi-channel marketing campaigns, including digital, social, email, and paid media
• Experience coordinating with sales teams to ensure seamless lead handoff and pipeline progression
• Ability to manage multiple projects simultaneously while maintaining attention to detail and meeting deadlines

Responsibilities

• Oversee the end-to-end lifecycle of global marketing campaigns targeting key personas, including initiatives supporting technology and AI solutions
• Collaborate in annual and quarterly planning sessions to align campaigns with global sales and marketing objectives
• Identify content gaps and work with internal and external partners to produce targeted materials for each stage of the buyer journey
• Manage “always on” marketing components (e.g., global email nurtures, persona-specific SDR messaging)
• Partner with digital and other agencies to create and optimize ad copy as well as targeting strategies for paid campaigns
• Analyze campaign performance and adjust strategies to meet regional and global targets
• Collaborate with Marketing Ops, Product Marketing, and Sales to synchronize campaigns with product launches and sales initiatives
• Ensure campaigns are fully tracked in Wrike, maintaining clear timelines, deliverables, and milestones
• Provide executive-level campaign summaries and insights to senior leadership
• Support lead generation, progression, and conversion efforts with Marketing Ops
• Work with the Marketing Analyst to define, track, and report on key performance indicators (KPIs)
• Continuously monitor lead progression and campaign attribution, adjusting tactics based on data-driven insights
• Ensure campaigns incorporate cultural and linguistic adaptations, including necessary translations and regional modifications
• Contribute to strategic discussions to align regional and global business objectives
• Stay abreast of global market trends, customer needs, and competitive activities
• Optimize ongoing email nurture programs to maintain content relevance and alignment with customer needs
• Work with SDRs to craft persona-specific messaging that drives engagement and conversion
• Collaborate with the Product Marketing team to develop resonant content for our persona professionals
• Assist in forecasting and allocating campaign budgets, ensuring optimal resource distribution
• Monitor campaign spend and report on budget alignment with overall marketing objectives
• Ensure all campaign assets adhere to brand guidelines, maintaining a consistent voice and messaging
• Collaborate with the branding team to uphold the company’s core values across all marketing content

Preferred Qualifications

• Certifications in marketing automation, digital marketing, or analytics (preferred)
• Ongoing professional development in marketing trends, technology, and innovation
• Experience executing global marketing campaigns with regional adaptations
• Familiarity with B2B technology marketing and complex sales cycles
• Strong communication and presentation skills to influence stakeholders at all levels
• Experience managing external agencies and vendors to execute marketing programs
• Understanding of marketing compliance and data privacy regulations

Benefits

• Health, Dental, and Vision Insurance
• 401(K)
• Paid Time Off
• Potential bonus