Senior Manager, Campaign Marketing

Summary

Join Procore as a Senior Campaign Manager and drive growth in the Owners segment, a key opportunity for the company. You will be responsible for activating Procore's new marketing messaging for Owners, encompassing the entire lifecycle of the Capital Asset. This role involves leading pipeline-generating marketing activities and campaigns for the Owners market, developing and communicating the overall strategy to stakeholders, and managing your team to execute campaign builds, launches, and targeted marketing efforts to drive pipeline and revenue growth. You will collaborate with Sales, Product Marketing, Digital Marketing, Operations, and other teams to integrate diverse priorities, ideas, and goals into a cohesive, effective marketing plan. This position reports to the Director, NAMER Campaigns and spans all GTM Owner segments, from SMB to Strategic. The role can be based in any US office or remotely within the US, with occasional travel to the Carpinteria, CA headquarters.

Requirements

• 8+ years of working experience in demand generation or similar role, 3+ years experience in B2B SaaS
• Bachelor’s degree or equivalent work experience required
• The ability to effectively "manage up" by presenting ideas, perspectives, and concise marketing plans to the leadership team
• A strong track record delivering results across all online and offline demand generation channels and significantly scaling revenue contribution
• Understands alignment and is comfortable working with senior sales leadership, working with Account Executives and Sales Development Representatives
• Highly motivated, self-starting nature; you respond positively to moderate guidance yet are capable of (and comfortable with) independent critical thinking and problem-solving, and a micromanager is your worst nightmare
• Out-of-this-world project management skills, detail oriented work documentation, with the ability to multi-task and complete projects flawlessly under tight project deadlines
• You can pivot and adapt in a quickly changing environment
• Strong understanding of marketing operations/automation and marketing analytics

Responsibilities

• Oversee a team of individual contributors responsible for designing, developing, and executing high-performing marketing campaigns
• Partner closely with counterparts on the Account Executive and Sales Development teams to understand feedback from the field and gain buy-in on upcoming plans
• Partner closely with counterparts on the Product Marketing team to align segmentation, key messaging, audience research, content creation, and product priorities with marketing campaigns
• Engineer a channel strategy based on historical data analysis and partnership with our digital marketing team to maximize MQLs and pipeline
• Create and optimize cross-channel evergreen programs that create predictable performance over time
• Create quarterly programs based on timely market occurrences and corporate priorities that keep our messaging fresh and compelling to buyers
• Champion testing, optimization, and implementing new initiatives across every piece of the funnel
• Develop a deep understanding of customers, products, and the buyer’s journey

Benefits

• Base Pay Range $129,600 - $178,200. Eligible for Bonus Incentive Compensation
• At Procore, we invest in our employees and provide a full range of benefits and perks to help you grow and thrive
• From generous paid time off and healthcare coverage to career enrichment and development programs, learn more details about what we offer and how we empower you to be your best