Integrated Marketing Manager, Audience Development

Summary

Join us as a dynamic and results-driven mid-level marketing manager to oversee audience development for the Marketing vertical, driving discovery, introducing content to new audiences, and converting viewers into loyal subscribers.

Requirements

• 3-6 years of experience developing and executing successful multi-channel marketing strategies, preferably in media
• Strong analytical skills with experience in data analysis and performance measurement
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams
• Experience with digital marketing tools and platforms, including social media, email marketing, and web analytics

Responsibilities

• Partner with the Growth teams to conduct comprehensive market research to understand audience behavior, preferences, and trends
• Analyze data to identify new audience segments and opportunities for growth
• Provide actionable insights to inform marketing strategies and editorial direction
• Develop and implement a holistic marketing strategy that aligns with our brand goals and drives audience growth
• Collaborate with Creative and Media Buying teams to create cross-channel marketing plans, including paid, earned, and owned channels
• Develop a PR strategy in partnership with the Partnerships and Creator teams to amplify our reach
• Design and execute “always-on” distribution strategies across web, email, and social media channels to ensure continuous audience engagement
• Plan and manage tentpole campaigns that create key moments throughout the year
• Partner with the Content & Clips team to develop all brand and promotional assets including a viz ID, social media posts, digital ads, email copy, and event signage
• Coordinate with cross-functional stakeholders to ensure seamless execution of campaigns and initiatives
• Track and measure the performance of all marketing efforts against established KPIs
• Analyze campaign data to assess the effectiveness of strategies and identify areas for improvement
• Provide regular feedback to editorial and channel teams to optimize content and distribution efforts

Benefits

• Cash compensation range: 70,000-105,000 USD Annually
• On-target commission for employees in eligible roles
• Annual bonus targets under HubSpot’s bonus plan for eligible roles
• Eligibility to participate in HubSpot’s equity plan to receive restricted stock units (RSUs)
• Overtime pay