Senior Manager of Integrated Marketing

Summary

Join Sleep Doctor as the Senior Manager of Integrated Marketing and lead the strategy, planning, and execution of integrated marketing campaigns. Collaborate with cross-functional teams to ensure consistent messaging across channels. Translate brand objectives into actionable plans and timelines, while staying ahead of market trends. Oversee campaign execution across various channels, track KPIs, and advocate for marketing needs within the company. This role requires strong analytical, project management, and communication skills, along with experience in multi-channel campaigns and relevant marketing tools. The position is based in Seattle or remote.

Requirements

• 7+ years of experience in brand or integrated marketing roles, preferably in consumer products, wellness, health, or retail
• Demonstrated success in developing and executing multi-channel campaigns across paid, owned, and earned media
• Strong analytical orientation; proven ability to use data to inform decisions and optimize campaign performance
• Exceptional project management skills with the ability to drive large-scale initiatives from concept to execution
• Highly collaborative with strong interpersonal, written, and verbal communication skills
• Experience working with agencies and managing external partners
• Proficiency in performance marketing tools such as Google Ads, Meta Ads Manager, Google Analytics (GA4), Rockerbox and campaign planning tools like Asana or Notion
• Actively uses AI-powered tools for some or all core workstreams such as creative testing, budget optimization, workflow efficiency, etc

Responsibilities

• Lead the creation and execution of 360° integrated marketing campaigns for paid media, product launches, brand initiatives, and seasonal activations
• Collaborate cross-functionally with creative, media, content, product, and ecommerce teams to deliver unified messaging across paid, owned, and earned channels
• Serve as the internal lead for campaign planning, helping translate brand and business objectives into actionable briefs and timelines
• Stay ahead of cultural trends, competitor campaigns, and market shifts to inform strategic direction and identify new opportunities
• Oversee day-to-day execution of campaigns across digital, social, influencer, PR, email, and experiential, ensuring delivery on time and on brand
• Manage internal workflows and campaign calendars to coordinate multi-channel launches and initiatives
• Track KPIs and performance metrics in partnership with analytics to evaluate campaign effectiveness and drive continuous improvement
• Proactively advocate for marketing needs within broader company initiatives and roadmaps, ensuring integrated marketing has a seat at the table early in planning processes
• Facilitate alignment through strategic planning sessions, cross-team working groups, and campaign kickoff meetings, translating diverse inputs into cohesive campaign strategies
• Represent the voice of the customer and brand internally, helping shape product roadmaps, content priorities, and promotional strategies that reflect evolving consumer insights

Benefits

• Medical, vision, and dental insurance and 100% of the employee medical, vision, and dental premiums covered by the Company
• An option to participate in both a medical FSA and dependent care FSA
• A 401(k) plan, with fully matching contributions up to 3% of salary and 50% matching from 3% to 5% of salary
• A company paid life-insurance policy, and the option to participate in a voluntary pet-insurance policy
• Paid Time Off in accordance with the company’s policies
• Commuter benefits
• This position is eligible to participate in the company’s bonus program