iHerb is hiring a
International Marketing Manager

Summary

The job is for a Marketing Manager to grow the business in Israel. The role involves developing marketing strategies, partnerships, and managing external agencies. The required qualifications include a strong understanding of the e-commerce industry and competitive landscape in Israel, native fluency in Hebrew, partner engagement skills, deep channel experience, comfort with data analysis, leadership behavior, sound judgment, great decision making capabilities, problem solving skills, marketing agency management experience, and experience in working with international companies and global brands.

Requirements

• Strong understanding of the e-commerce industry and competitive landscape in Israel
• Strong understanding of Israel online shopping trends and behavior
• Native fluency (verbal and written) in Hebrew is a requirement; language test required
• Strong partner engagement skills with the ability to develop relationships, and magnify existing partner channels
• Deep channel experience in one or more of the following: paid media, social media, influencer marketing, affiliate marketing, CRM
• Comfortable with analyzing data and crafting a narrative based on data
• Ability to prioritize, identify problems, quickly devise feasible solution options, disseminate appropriate information to relevant partners and ultimately bring about timely resolution
• Marketing agency management experience required
• Experience in working with international companies and global brands required

Responsibilities

• Develop a deep understanding of what resonates with customers in Israel and design appropriate communication journeys to drive brand awareness in Israel
• Enhance existing marketing strategy and test different channels to design optimal media mix
• Collaborate cross functionally to further localize existing digital marketing efforts (paid media, affiliate, CRM)
• Work with external agencies to manage local marketing initiatives
• Lead partnership development activities to drive customer and sales growth in Israel; marketing partnerships across payment, financial services, affiliates, influencers and other platforms
• Identify and assess strategic business opportunities and partnerships through ongoing research of consumer behavior, industry trends and emerging technology
• Management of partner relationships on a day-to-day basis
• Collaborate cross-functionally to develop various marketing promotions and events by leveraging partner relationships

Benefits

• Employees (and their families) that meet eligibility criteria as outlined in applicable plan documents are eligible to participate in our medical, dental, vision, and basic life insurance programs and may enroll in our company’s 401(k) plan
• Employees will also be eligible for Time Off and Paid Sick Leave pursuant to the company’s policies. Employees will enjoy paid holidays throughout the calendar year
• Eligibility requirements for these benefits will be controlled by applicable plan documents