Paid Media Manager

Summary

Join Eight Sleep, a leading sleep fitness company, as a Paid Media Manager. You will lead digital advertising campaigns on Facebook and Google Ads across multiple markets, optimizing campaigns for higher efficiency. Analyze campaign performance, recommend improvements, and prepare insightful reports. This role requires 3-5 years of experience in Meta Business Suite and Google Ads, managing budgets exceeding $1M annually. Eight Sleep offers a fast-paced, challenging environment with significant responsibility and accelerated career growth opportunities. Benefits include a company Pod, health, vision, and dental insurance, supplemental life insurance, flexible PTO, commuter benefits, and paid parental leave.

Requirements

• 3-5 years of experience with Meta Business Suite and Google Ads, with proven success working on campaigns for direct-to-consumer brands, ideally with budgets above $1M per year
• Experience with analytics and research tools (e.g, Meta Business Suite, Google Search Console, Google Merchant Center, Google Ads, SearchAds 360, keyword planner)
• Capable of working independently, proactively creating plans from the ground up
• Develop and continually expand or refine keywords/copies/assets based on performance
• Strong familiarity with marketing funnels + attribution analysis
• International awareness, with basic understanding of diverse cultures
• A strong, proactive communicator with a can-do, positive attitude and a strong desire to get things done

Responsibilities

• Lead digital advertising campaigns in both Facebook and Google Ads (incl. Search, Shopping and Youtube) for all markets
• Carefully analyze campaign performance; evaluate and interpret performance-related KPIs, working closely with the digital advertising team to consolidate learnings and continuously optimize campaigns for higher efficiency
• Analyze and recommend new copy & creative using both qualitative and quantitative metrics
• Continuously propose optimizations and assure the quality control of campaigns
• Prepare accurate reports with clearly synthesized insights and actionable next steps
• Research keywords, market trends, and competition to ensure Eight Sleep is competitive in the market
• Develop and implement tests at a rapid pace
• Stays up to date on relevant industry trends, new ad products, and best practices

Benefits

• Full access to health, vision, and dental insurance for you and your dependents
• Supplemental life insurance
• Flexible PTO
• Commuter benefits to ease your daily commute
• Paid parental leave
• Your own Pod