Jr. Lead Generation And Marketing Specialist

Summary

Join Doktortakvimi.com, a leading healthcare platform in Turkey, as a Marketing Specialist responsible for co-owning paid advertising campaigns (Google, Meta, etc.) and optimizing CRM marketing automation systems (HubSpot). This role is a 50/50 split between performance marketing and lead generation, requiring active participation in both areas. You will support the marketing team in lead generation, collaborate with sales and marketing to optimize efforts, coordinate with the customer success team and PR agency, analyze data, and act as the team's web specialist. The ideal candidate possesses strong analytical and communication skills, familiarity with social media and online networking, and a team-oriented mindset. Doktortakvimi offers a unique and enjoyable work culture with various benefits.

Requirements

• Bachelor’s degree in business, marketing, or a related field preferred
• Mid-knowledge of using HubSpot and basic knowledge of graphic design (Canva)
• Has an understanding in basic KPIs and metrics of Facebook & Google Ads Media Buying and ads policies
• Has a good level of both analytical and communication skills
• Familiarity with social media platforms and online networking techniques for lead generation
• A team-oriented mindset and the ability to work with a wide range of individuals / teams
• Ability to work in a fast-paced, dynamic environment
• Strong problem-solving skills and proactive troubleshooting to resolve disruptions quickly
• Fluent in English

Responsibilities

• Support all marketing team members in using various lead generation channels, including email, social media, and online networking platforms, to reach out to prospects
• Collaborate with sales and marketing teams to optimize lead generation efforts and achieve business objectives
• Coordinate relationships with customer success team & PR agency for creating engaging articles
• Ability to analyze data, identify and create new reports with corresponding formulas
• Be the first point of contact in our team as "web specialist" and open global tickets to make changes in requested pages
• Support paid ads specialist in analyzing & setting up Google & Meta ads and recommend suggestions
• Stay updated on industry trends, market developments, and best practices in lead generation and social media

Benefits

• Private health insurance
• Unlimited access to the Ifeel emotional well-being tool
• Free birthday leave to spend a day with your loved ones!
• Work remotely
• Stock option plan after 6 months of working with us
• Every year 3 days of motivation leave
• Performance bonus