Paid Media Strategist

Summary

Join SmartBug Media as a Strategist, Paid Media, managing a portfolio of paid media clients. You will be responsible for campaign management across major ad platforms (Google, Meta, Microsoft), client retention, and identifying growth opportunities. This role requires expertise in paid media, client relationship management, and strategic thinking. You will lead client meetings, communicate insights, and proactively identify upsell opportunities. The position also involves strategic oversight, collaboration with team members, and potentially supervising direct reports. You will manage ad accounts, monitor performance, and ensure campaigns follow best practices.

Requirements

• 3–4 years of experience managing paid media campaigns (Google Ads, Facebook/Instagram Ads required)
• At least 2 years of client-facing or customer service experience
• Google Ads Search certification required; additional platform certifications (e.g., Meta Blueprint, Microsoft Ads) preferred
• Demonstrated ability to manage complex campaigns and meet performance goals independently
• Strong executional knowledge of paid media platforms and digital marketing principles
• Proven track record of building client relationships, improving retention, and identifying growth opportunities
• Comfortable using data to drive decisions and explain results to clients
• Shows initiative and capability to lead internal projects or mentor junior staff
• Continuously explores new strategies, platforms, and technologies to improve performance and processes
• History of driving client results through strong ROI, upsells, and account growth

Responsibilities

• Own the day-to-day management of client accounts, including regular communication, reporting, and performance updates
• Serve as the primary point of contact for assigned clients, addressing questions and concerns promptly and professionally
• Build strong, trust-based relationships with clients to support retention and upsell opportunities
• Lead client meetings, communicating insights, results, and recommendations clearly
• Proactively identify upsell opportunities or service improvements to help clients reach their goals and grow their accounts
• Actively contribute to the strategic direction of accounts by identifying new growth opportunities, optimization paths, and marketing channel tactics
• Collaborate with and delegate tasks to Specialists or Associates as appropriate, providing clear direction and support
• Provide guidance, mentorship, or training to less experienced team members
• Take initiative on internal agency projects or process improvements that benefit the broader Paid Media division
• May supervise one or more direct reports, conducting performance reviews, check-ins, and supporting professional development
• Provide support and guidance to specialists and associates in setting up and optimizing campaigns across Google Ads, Facebook/Instagram, Microsoft Ads, and other relevant platforms
• In some cases, provide execution support to Leads on more complex accounts
• Independently manage the execution alongside client management for smaller clients
• Monitor performance via dashboards and ensure reports reflect current data and actionable insights
• Ensure campaigns follow best practices for structure, targeting, and creative alignment with client goals
• If applicable, perform local SEO work including content writing, posting to social media, managing Google Business profiles

Benefits

• Health insurance with company contribution
• Paid maternity and paternity leave
• Paid vacation
• Paid time off
• Winter Closure from December 25th, 2025 to January 1st, 2026
• 4-week paid sabbatical every 5 years of employment
• Monthly remote work allowance
• 401(k) with employer matching
• Flexible spending plan
• Company-funded short-term disability and life insurance
• Long-term disability
• Training budget
• The flexibility of working remotely
• MacBook Air issued to you at time of hire