TechInsights is hiring a
Junior Marketing Specialist

Summary

The job is for a Junior Marketing Specialist at TechInsights in Ottawa, focusing on Pardot maintenance, Salesforce support, and general marketing initiatives. The role requires 0-2 years of experience in marketing with technical skills such as basic understanding of Pardot or similar marketing automation tools and familiarity with Salesforce CRM.

Requirements

• 0-2 years of experience in marketing
• Basic understanding of Pardot or similar marketing automation tools
• Familiarity with Salesforce CRM is a plus
• Proficient in Microsoft Office (Excel, Word, PowerPoint)
• Basic HTML/CSS knowledge is an advantage

Responsibilities

• Day-to-day management of Pardot, including creating and updating email campaigns, landing pages, and forms
• Monitor and clean Pardot database, ensuring accurate segmentation and tagging of leads
• Assist in setting up and maintaining automated engagement programs
• Troubleshoot and resolve issues related to email sends, automations, and forms
• Analyze performance metrics and provide insights to improve email marketing efforts
• Execute basic Salesforce tasks such as lead and contact data management, updating records, and supporting CRM clean-up efforts
• Assist in ensuring that Salesforce and Pardot are properly integrated, and data is syncing correctly
• Collaborate with the sales team to ensure proper lead assignment and follow-up
• Support the creation of reports and dashboards in Salesforce to monitor campaign effectiveness
• Help coordinate and execute marketing campaigns across different channels, including email, social media, and events
• Assist with content creation, including writing basic copy for marketing materials, emails, and landing pages
• Support the marketing team with administrative tasks, project coordination, and other ad hoc activities as needed

Benefits

• Competitive pay and generous benefits (medical, dental, vision, wellness, RRSP Matching)
• Flexible vacation policy
• Annual fitness reimbursement
• Strong sense of camaraderie, mutual respect, and shared goals among colleagues
• Support for community through charitable alliances
• Professional and career development opportunities
• Wellness resources and support from management