Key Account Manager

Summary

Join Guayaki Yerba Mate as a Key Account Manager to drive sales and expand market presence within the Natural channel in the Western region. You will build and execute annual business plans for key accounts, manage in-store execution, develop promotional programs, and collaborate with cross-functional teams. The ideal candidate possesses 5+ years of CPG experience (beverage preferred), 3+ years of Natural Channel experience, and established relationships with key accounts. This full-time, remote position offers a competitive salary, comprehensive benefits, and opportunities for career growth. Guayaki is committed to creating a diverse and inclusive workplace.

Requirements

• 5+ years of CPG industry (beverage preferred) experience in a related KA role ideal
• 3+ years of Natural Channel Experience
• Current Driver's License with clean driving record and meet DOT driving standards
• Established relationships with KA decision makers in the natural channel
• Knowledge of direct store delivery (DSD) distribution, UNFI & Kehe
• Exceptional communication, presentation, planning, negotiation, and analytics skills
• Advanced level Microsoft PowerPoint and excel skills
• Ability to lift 15 lbs
• Willingness to work additional hours as needed

Responsibilities

• Build an annual business plan (BP) for each customer to deliver against revenue, volume, profit, share goals through a joint business planning process with assigned KAs
• Deliver business plan goals across region and directly managed KA accounts; proactively monitor and manage any adjustments anticipated to have operational/financial impacts
• Develop and maximize ad hoc opportunities as they arise including development of execution plan, expected impact, and budget/investment criteria
• Manage in-store execution and activation through close collaboration with the distribution partner managers (DPM), third party merchandising partners, self-distribution teams, along with our field marketing teams
• Develop and implement promotional programs that are aligned with retailer strategy and Guayaki BP, including utilization of data, an understanding of key drivers and customer dynamics to maximize ROI
• In addition, expanding and deepening retailer programming in this channel to maximize impact and drive volume is a critical component
• Close All Store & Sku Gaps that will help you and the company deliver on business plan goals for volume and acv
• Develop and deliver fact-based customer presentations, including annual planning, business reviews, product assortment updates, activation/promotion recaps, and issue/resolution plans (where required)
• Important to convey company mission and impact work for all customers
• Work collaboratively with distribution, category management, and marketing teams to translate consumer and shopper insights into comprehensive and actionable sell stories to support market and store level execution
• Deep Understanding of Natural Channel Route to Market – Ability to completely understand the route to market for all natural customers
• Ability to work closely with Natural Channel Lead and VP to make recommendations of optimized route to market changes

Benefits

• Sales commissions and/or variable pay plans are also offered depending on the position (ex: monthly, quarterly, annual bonuses)
• Competitive benefits package including top-tier benefits, comprehensive medical, dental, and vision plans
• Employee life and disability
• Mental health benefits
• Paid medical leave
• Paid company holidays
• Paid time off
• Opportunities for career growth and advancement within our team!