Landing Page Optimization And Experimentation Specialist

Summary

Join PetLab Co., a leading DTC pet supplement company, as their Landing Page Optimisation & Experimentation Specialist. This remote UK-based permanent position involves leading landing page strategy through testing and learning, collaborating with various teams, and optimizing campaign performance. You will manage multiple growth projects, ensuring project goals are met, and contribute to both short-term and long-term strategic growth. The role requires extensive experience in experimentation methodologies, proficiency in analytics tools, and strong communication skills. PetLab Co. offers a variety of benefits, including flexible working hours, generous annual leave, a pension scheme, and various wellness initiatives.

Requirements

• Extensive experience and knowledge in experimentation methodologies, including A/B testing, MVT, and Split URL testing, with a strong understanding of best practices
• Significant experience or thorough awareness of digital marketing and/or media buying is highly beneficial. Proficiency in CAC, CPAs, click-through rates, conversion rates, and LTV is essential
• Experience with testing tools such as Optimizely, Adobe Target, VWO, AB Tasty, with a preference for Optimizely
• Solid understanding of general trading and e-commerce management, with the ability to identify opportunities or risks to growth and provide timely planning solutions
• A proactive approach in contributing/providing highly quality copy changes across ad scripts, landing pages and beyond is essential, so will need a good understanding of copy writing principles
• Experience working with a CMS and comfort with implementing changes are required
• Good understanding of key UX principles to support ideation from data and insight-led discovery
• Proficient in data insights discovery using analytics tools such as Google Analytics and FullStory
• Demonstrated success with insight tools like FullStory, Hotjar, Glassbox, and Content Square
• Strong ability to discover insights using both quantitative and qualitative tools and measures
• Excellent communication skills and empathy, ensuring timely and effective communication with teams and stakeholders, including the Head of Optimization & Experimentation and Head of Media

Responsibilities

• Continuously monitor and analyze growth metrics and campaign performance, providing insights and recommendations for optimization
• Manage and lead multiple growth projects from inception to completion, ensuring project goals and objectives are met
• Work comfortably on both short-term trading initiatives and long-term strategic growth
• Confidently lead initiatives from ideation through to delivery, measurement, and decision-making
• Collaborate with various teams, including UX & Design, Product Delivery, Engineering, Compliance, and Data, requiring strong teamwork skills
• Stay updated with industry trends and best practices that support growth, including conversion rate optimization and A/B testing methodologies

Preferred Qualifications

• Beneficial skills in project management and resource planning
• Experience with marketing automation tools, such as HubSpot, Braze, and Bloomreach, is advantageous
• Familiarity with HTML, CSS, and basic web development principles is a plus

Benefits

• Private Health Care through Vitality
• Generous Annual Leave - 28 days + public and bank holidays
• Flexible Working Hours – We focus on results and trust people to manage their time, whether working from home, while travelling, or in the office!
• Help@Hand – Employee Assistance Programme
• Royal London Pension Scheme – We offer a workplace pension scheme with one of the UK’s leading providers of group pensions. With an employer contribution of 5%!
• Enhanced Maternity / Paternity / Adoption Leave – because time with new family members is important!
• Puppy Therapy – working in partnership with Paws in Work to provide a boost of oxytocin twice a year
• Generous Learning and development budget – We always want you to keep learning
• Free breakfast, fruits and snacks – refuel and revitalise with free munchies in the office
• Working Environment – dogs are welcome!
• Life Assurance – In the event of your death, while employed by us, your chosen beneficiaries will be provided with a tax-free lump sum equivalent of four times your basic salary
• Gympass – All in one subscription bringing you the largest selection of gyms, studios and apps
• Electric Vehicle Scheme – Employees sacrifice salary in return for a new electric car, typically saving 30-40% of costs through income and tax and national insurance
• Give Back Day – An extra day off in the year to volunteer plus a £50 contribution to your chosen charity
• Health Cash Benefit – We offer the bronze package with enables you to claim a certain amount of cashback when you pay for something that is health related, i.e dental