Marketing Automations Lead

Summary

Join SAVii, a leading employee wellness company, and become a key member of our dynamic digital marketing team. We are a remote-first organization committed to diversity and inclusion. In this role, you will manage and execute omnichannel marketing campaigns using various tools like Hubspot, Customer.io, and Zapier. You will be responsible for designing, building, and optimizing automated email marketing flows and landing pages, leveraging data-driven approaches to improve conversion funnels. You will collaborate with internal and external stakeholders and contribute to the daily operations of the digital team. We offer a plethora of enabling benefits enhancing your personal and professional life.

Responsibilities

• Manage the distribution list
• Create, set up, and execute all marketing campaigns using Hubspot, Customer.io, Zapier
• Take ownership of omnichannel campaigns that leverage email, push notifications, SMS, and other communications
• Contribute to the daily operations of the digital team and manage the marketing technology stack
• Manage and improve engagement campaigns in SAVii to move leads through the marketing funnel
• Manage Marketing automation rules and logic, landing pages, and reports
• Design and build automated email marketing flows and email campaigns
• Create, test, and optimize campaign landing pages to improve the conversion funnel
• Interpret campaign analytics to measure performance and spot weaknesses
• Maintain a data-driven approach through continual experimentation and optimization (a/b testing, etc.)
• Maintain company and customer segment databases
• Work with other teams to tailor communications based on targeted segments and user attributes, including channel routing, message frequency, and dynamic content & personalization
• Maintain a comprehensive understanding of SAVii’s marketing technology stack and how to leverage user attributes & highly-segmented data
• Leverage metrics and analytics in decision-making
• Coordinate with internal and external stakeholders on various campaigns

Benefits

• Remote work
• A plethora of enabling benefits enhancing your personal and professional life