Web Optimization Manager

Summary

Join Maven Clinic as their Web Optimization Manager and lead their website strategy, optimization, and performance initiatives across various audiences. This role blends strategic planning with hands-on technical and analytical expertise to enhance user experience, boost conversion rates, and drive measurable growth. You will collaborate with internal and external resources to manage all website activities, from landing pages to large-scale optimization projects. The position requires 5+ years of experience in website management and a strong understanding of web architecture, analytics, and SEO. Maven offers a competitive salary, stock options, and a comprehensive benefits package including health insurance, parental leave, professional development opportunities, and a hybrid work model.

Requirements

• 5+ years of experience in website management, optimization, or a related role within a high-growth company
• Strong understanding of website architecture, development processes, and user experience best practices
• Proven expertise in web analytics, A/B testing, and performance optimization
• Hands-on experience with SEO strategy, tools, and execution
• Ability to balance strategic thinking with tactical execution, prioritizing high-impact initiatives
• Exceptional collaboration and communication skills to work effectively with cross-functional teams and external partners
• Familiarity with web technologies, CMS platforms (e.g., Webflow), and performance tools (e.g., Google Analytics, PageSpeed Insights)

Responsibilities

• Own the overarching web strategy: Develop and lead the strategy for site updates, continuously refining web experiences across landing pages and core site content, in partnership with key stakeholders. Drive growth by aligning website initiatives with broader marketing and business goals
• Site management & technical oversight of web development: Oversee the web development process, ensuring site architecture supports scalability, agility, and a seamless visitor experience across all devices
• Optimization & testing: Facilitate a rigorous website testing plan for user experience, site performance, and conversion rates following experimentation best practices. Implement personalization strategies to tailor web experiences based on audience needs
• Web performance analytics: Define and track key performance indicators (KPIs) for website performance. Generate actionable insights by continuously monitoring and analyzing web metrics such as page load times, core web vitals, mobile performance, and uptime
• SEO strategy & execution: Iterate on and refine the technical SEO strategy in partnership with external resources. Collaborate with the content team to develop and implement a comprehensive SEO content strategy, maximizing search engine visibility and organic traffic

Preferred Qualifications

B2B experience

Benefits

• Employer-covered health, dental, and insurance plan options
• Maven for Mavens: access to the full platform and specialists, including care for mental health, reproductive health, family planning and pediatrics
• Whole-self care through wellness partnerships
• Hybrid work, in office meals, and work together days
• 16 weeks 100% paid parental leave and new parent stipend (for Mavens who've been with us for six months plus)
• Annual professional development stipend and access to a personal career coach through Maven for Mavens
• 401K matching for US-based employees, with immediate vesting