Lead, Account Based Marketing

Summary

Join Spring Health, a leading mental healthcare provider, as a Lead, Account Based Marketing (ABM)! In this hands-on role, you will develop and execute scalable ABM strategies to drive growth with enterprise accounts. You will collaborate closely with sales and marketing teams, manage budgets, and report on campaign performance. This individual contributor role requires 6+ years of B2B marketing experience, including at least 3 years focused on ABM for enterprise accounts. Spring Health offers a competitive total rewards package, including a target salary range of $127,400 - $165,700, stock options, and comprehensive benefits.

Requirements

• 6+ years of B2B marketing experience, with at least 3 years focused on ABM for enterprise accounts
• Demonstrated success in executing 1:1 and 1:few ABM campaigns that drive meaningful engagement and pipeline with enterprise accounts
• Strong analytical skills, with experience in HubSpot, Salesforce, or similar tools to track, report, and optimize campaigns
• Proven ability to build and maintain strong partnerships with sales teams and other cross-functional stakeholders to support joint account goals
• Innovative thinker who can balance high-level strategic planning with hands-on campaign execution, with a customer-centric mindset
• Experience managing budgets and vendor relationships, ensuring a high ROI for all investments

Responsibilities

• Develop and execute a scalable ABM strategy that enhances engagement and builds pipeline with target enterprise accounts across multiple industries
• Conduct account analysis and segmentation in partnership with sales and revops to identify and tier target accounts based on opportunity size, industry, persona, and buying cycle stage
• Design and lead 1:1 and 1:few ABM campaigns that align with each stage of the buyer journey, delivering personalized and impactful outreach through various channels, including paid media, email, content, direct mail, and events
• Partner with sales leadership and marketing functions (content, product marketing, operations) to ensure messaging, campaign assets, and tactics resonate with targeted account audiences and address their specific needs and challenges
• Drive account engagement to achieve quarterly and annual pipeline and revenue targets by influencing and progressing opportunities within target accounts
• Establish ABM metrics and conduct regular reporting on campaign performance, engagement metrics, and impact on key accounts, providing insights to continuously improve strategies
• Manage ABM budget with a focus on ROI, prioritizing high-impact tactics that drive pipeline contribution and revenue growth
• Collaborate with sales and marketing ops to define workflows and processes, such as campaign personalization, lead scoring, and account tracking, that enhance efficiency and alignment across teams

Preferred Qualifications

• Prior experience in healthcare technology or a related industry is a plus
• Knowledge of ABM platforms like 6Sense is a plus

Benefits

• Health, Dental, Vision benefits start on your first day at Spring Health. You and your dependents also receive an individual One Medical account which is valued at $199/year per user. HSA and FSA plans are also available
• Employer sponsored 401(k) match of up to 2%
• A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents
• Generous paid time off, 10 sick days, 12 paid holidays throughout the year, and a 1 month sabbatical leave granted at your 4 year anniversary
• We offer parental leave up to 18 weeks, depending on your eligibility including tenure and medical situation
• Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses
• Access to Wellhub, an on-demand virtual benefit that provides wellbeing coaching, and budget management
• Up to $1,000 Professional Development Reimbursement a year
• $200 per year donation matching to support your favorite causes
• The target base salary range for this position is $127,400 - $165,700, and is part of a competitive total rewards package including stock options and benefits