Principal, Growth Marketing

Summary

Join Moxie, a rapidly growing, global, remote-first company, as a Principal, Growth Marketing. Own and scale the full-funnel demand generation strategy across various channels. Design and launch creative, data-driven campaigns targeting high-value clients. Build and optimize marketing systems and infrastructure. Strengthen performance tracking and insights, driving experimentation for growth. Partner with Sales, PMM, and RevOps to coordinate go-to-market strategies and mentor others. This is a highly visible role with significant autonomy and impact.

Requirements

• Deep experience in growth marketing at B2B startups (Series A–C preferred) with 5–10+ years owning demand gen/growth marketing functions
• Proven ability to launch full-funnel campaigns that convert—especially ABM-style outbound, SEO, and paid programs
• Strong technical and operational chops across marketing tools, analytics, and performance optimization
• A data-obsessed, performance-driven mindset with strong instincts for experimentation and iteration
• A collaborative leader who works well with Sales, PMM, and RevOps, and thrives in cross-functional environments
• Experience mentoring others and shaping the growth function at an early-stage company

Responsibilities

• Own and scale our full-funnel demand gen strategy across outbound, paid, SEO, and lifecycle
• Design and launch creative, data-driven campaigns that generate pipeline from upmarket, multi-provider practices
• Build and optimize marketing systems and infrastructure—from tools and workflows to attribution and dashboards
• Strengthen performance tracking and insights, and drive experimentation to unlock new growth loops
• Partner across functions to coordinate GTM plays, improve handoffs, and mentor others across the org