Lead, Brand Marketing

Summary

Join Hike as the Lead, Brand Marketing and architect the brand identity for the Rush Gaming Universe (RGU), shaping how millions perceive and connect with the brand. You will be responsible for developing and executing brand strategies, crafting compelling narratives, and creating high-impact campaigns. This role requires a strategic thinker, storyteller, and visionary with 5+ years of full-stack brand marketing experience. You will leverage data-driven insights, innovative approaches, and a customer-centric focus to build RGU into a leading brand in the play-and-earn gaming space. The position demands expertise in ATL and BTL marketing, a strong understanding of brand levers, and the ability to make high-quality decisions. This is an opportunity to redefine casual gaming in India and make a lasting impact on the industry.

Requirements

• 5+ years of full-stack brand marketing experience, especially with a strong, high-quality consumer brand (gaming and/or technology products is a bonus)
• Demonstrated experience obsessing over connecting emotionally with consumers and enhancing brand loyalty
• Crafts impactful brand campaigns that deliver strong ROI, finding creative ways to maximize visibility and engagement
• Understands brand levers and their influence on business outcomes, staying ahead of risks to brand integrity
• Combines broad-reach campaigns with targeted engagement for maximum brand impact
• Demonstrated creating new digital and physical brand experiences that set the brand apart
• Uses market trends and consumer insights to craft compelling brand stories and strategies
• Ensures brand initiatives align with consumer behaviour and market demand, focusing on what truly matters
• Leverages simple metrics to drive brand success, aligning efforts with key performance indicators
• Moves fast with high-quality decisions, understanding when to take calculated risks
• Ensures effective communication of the brand’s value propositions across all markets
• Drives market strategy to establish the brand as a leader in real-money gaming

Responsibilities

• Develop and execute a brand strategy that positions RGU as the best and most trusted choice in the play and earn gaming space both in India and globally
• Craft a compelling brand story that shapes the perception of casual gaming by highlighting the skill, fun, and community aspects of our platform
• Create high-impact brand strategies and campaigns that deliver strong results while being resource-conscious
• Prioritize spending on high-leverage activities to maximize ROI and contribute directly to brand growth and international expansion
• Analyze market trends, consumer behaviours, and competitive landscapes to craft spot-on strategies for target audiences
• Create breakthrough marketing that stands out and has never been thought of before
• Leverage AI and automation to optimize marketing, campaign targeting, and customer engagement
• Collaborate with internal teams to ensure brand alignment across all touchpoints and refine messaging that highlights RGU’s unique value propositions
• Monitor key metrics, making data-driven decisions to fine-tune strategies and drive market growth in India and internationally
• Establish strategic partnerships that amplify brand visibility and credibility, collaborating with influencers, industry leaders, and cultural icons

Benefits

Tremendous benefits & perks