Brand And Product Marketing Lead

Summary

Join Outschool as our Brand & Product Marketing Lead and play a pivotal role in shaping how our innovative educational platform is perceived globally. This isn't just a marketing position; it's an opportunity to directly impact the revolution of education by building trust and excitement around our products. You will develop and execute marketing strategies, lead impactful product launches, deeply understand our audience, and collaborate with cross-functional teams. Success in this role requires a blend of strategic thinking, storytelling abilities, and hands-on execution. Outschool offers a unique, unconventional approach to job titles, prioritizing impact over seniority. This role offers competitive compensation and a comprehensive benefits package.

Requirements

• Have experience in consumer businesses that are tech-forward, data-driven, and customer-obsessed
• Be a natural storyteller, capable of creating compelling messaging
• Thrive at the intersection of strategy and execution
• Be a player-coach and hands-on in a startup environment
• Collaborate seamlessly across teams

Responsibilities

• Develop and execute brand and product marketing strategies
• Lead product launches by partnering with product and growth teams to deliver go-to-market strategies
• Understand our audience and the market by leveraging insights, research, and competitive analysis
• Collaborate with product, design, growth, and customer success teams to create a cohesive customer journey
• Define clear goals, analyze results, and iterate on marketing strategies

Preferred Qualifications

• Have experience with subscription businesses or loyalty programs
• Have startup experience
• Have managed in-house teams and partnered with agencies

Benefits

• Competitive salaries, stock options, and investment plans
• Comprehensive health, dental, vision, disability, and life insurance coverage
• Fertility and family planning coverage
• Online access to coaching and therapy sessions
• PTO and family leave
• Remote work culture with expensable meals, virtual events, home office setup, and internet allowance
• Annual budgets for professional development and DEI learning
• Budget for employees to take Outschool classes
• Matching of employee donations to charities