Lead, Marketing Technology

Summary

Join Housecall Pro as a Lead, Marketing Technology and manage, optimize, and expand our marketing technology stack to drive actionable insights, streamline operations, and enhance customer experiences. You will bridge the gap between marketing strategy and technical implementation, ensuring seamless integration and functionality across systems. This role requires 4-6 years of experience in marketing technology, analytics, or a related field and expert-level proficiency in various marketing technology platforms. You will oversee and maintain the marketing technology stack, collaborate with the Performance Marketing team, develop dashboards and reports, and ensure data accuracy. Housecall Pro offers a generous benefits program including medical, dental, vision, life, disability, and 401(k), paid holidays and flexible paid time off, equity in a rapidly growing startup, and monthly tech reimbursements.

Requirements

• 4-6 years of experience in marketing technology, analytics, or a related field
• Expert-level proficiency in setup, integrations, and optimization of marketing technology platforms, including Google Analytics 4 (GA4), Google Tag Manager (GTM), and Funnel.io
• Strong ability to present data analysis in a clear, intuitive manner and articulate key insights to diverse audiences
• Proven ability to unite teams and actively listen while leading tough decisions with clarity and confidence
• Experience in cross-functional collaboration within dynamic and fast-paced environments
• Skilled at managing multiple projects simultaneously and delivering results efficiently

Responsibilities

• Oversee and maintain the marketing technology stack, including tools like CallRail, Drift, Google Analytics 4 (GA4), Google Tag Manager (GTM), Funnel.io, and mobile app attribution platforms
• Audit and optimize current tool setups, maximizing efficiency to meet marketing goals
• Address and resolve gaps in data infrastructure, tool maintenance, and attribution models
• Collaborate with the Performance Marketing team to integrate data from various platforms using Funnel.io
• Develop and maintain dashboards and reports to provide actionable insights for marketing campaigns and strategy
• Ensure data accuracy and consistency across platforms to support informed decision-making
• Work cross-functionally with Marketing, Sales, Product, and Engineering to align tool usage with business objectives
• Act as the primary point of contact for tool owners and integration leads, ensuring smooth operations and clear communication
• Establish and document best practices for tool usage, maintenance, and governance
• Troubleshoot technical issues, providing training and support for marketing team members to enhance tool adoption

Preferred Qualifications

• Familiarity with customer attribution models and app analytics
• Strategic thinking with a data-driven mindset
• Proactive problem-solving skills and ability to navigate ambiguity
• Strong interpersonal and stakeholder management abilities
• Ability to balance technical expertise with marketing strategy
• Passion for innovation and continuous process improvement

Benefits

• Health care insurance (medical, dental, vision, disability)
• Employee assistance program
• 401(K)
• Flexible time off
• Paid parental leave
• Tech reimbursement
• Other company benefits
• Equity in a rapidly growing startup
• A generous benefits program that supports the whole you with medical, dental, vision, life, disability, and 401(k)
• Paid holidays and flexible, take-it-as-you-need-it paid time off
• Monthly tech reimbursements