Senior Growth Marketing Lead, Guest Engagement

Summary

Join Airbnb's Engagement Growth Marketing team as a Senior Growth Marketing Lead, Guest Engagement! You will own and implement a global lifecycle marketing strategy across email, push, and SMS, focusing on increasing guest engagement, conversion, retention, and reactivation. Lead and mentor a high-performing team, optimizing owned channels through personalization and predictive modeling. Collaborate with cross-functional teams to deliver seamless guest experiences and maintain high creative standards. This US-remote eligible position requires 12+ years of lifecycle marketing experience and strong analytical and leadership skills. The role offers a competitive salary, bonus, equity, benefits, and Employee Travel Credits.

Requirements

• 12+ years of experience in lifecycle marketing, CRM, or related fields
• Proven track record of developing and executing global lifecycle marketing programs that drive engagement and retention
• Deep expertise in CRM tech stacks, automation, and owned marketing channels
• Strong analytical mindset, with expertise in segmentation, experimentation, and performance measurement
• Exceptional stakeholder management skills, with the ability to influence senior leadership and cross-functional partners
• Demonstrated people leadership, with experience growing and mentoring high-performing teams
• Strong project management and organizational skills, balancing strategic vision with hands-on execution
• Entrepreneurial spirit with a bias for action and a deep sense of ownership

Responsibilities

• Develop and execute a data-driven lifecycle marketing strategy to enhance guest engagement and LTV
• Lead and mentor a team of high-performing lifecycle marketers, fostering innovation and executional excellence
• Optimize owned channels by leveraging personalization, segmentation, and predictive modeling to ensure we’re sending the right message, to the right customer, at the right time
• Partner with Advanced Analytics to opportunity size our big bets, define our test & learn agenda, and drive measurable impact
• Collaborate cross-functionally with Product, Engineering, and Creative teams to deliver seamless on- and off-platform guest experiences
• Ensure high creative standards, working closely with Creative leadership to develop compelling, value-add, and brand-aligned content
• Maintain strong relationships with Marketing Ops and Marketing Technology teams to advance automation, targeting, and personalization goals

Preferred Qualifications

Experience with in-house CRM platforms

Benefits

• Bonus
• Equity
• Benefits
• Employee Travel Credits
• Remote work