Product Marketing Lead

Summary

Join Gauntlet, a leading curator of DeFi, as their Product Marketing Lead for vaults and curated strategies. You will be responsible for developing and executing marketing strategies to drive growth and adoption of vault products across various platforms. As a crypto-native individual with a proven track record in DeFi marketing, you will collaborate with cross-functional teams, conduct marketing experiments, and leverage data-driven insights to achieve key performance indicators. You will also be responsible for building relationships with clients and partners, creating marketing materials, and informing product development. This role requires 5-7 years of experience in growth marketing within the crypto space and a deep understanding of DeFi. Gauntlet offers a remote-first work environment, competitive compensation, and various benefits.

Requirements

• 5-7 years of relevant experience in growth marketing, product marketing, content, or community
• You’ve worked in crypto: at a protocol, exchange, or DAO
• You are terminally online, obsessed with CT and other crypto-native social channels: posting and engaging multiple times a day
• High-agency : you’re marketing an eclectic mix of complex vault products– you know finding the right marketing strategy is a function of using the products, asking questions of your internal and external partners, and executing on ideas that 10x our marketing impact on the business
• Track record of success: you can speak to successful marketing campaigns you’ve lead, what worked and what didn’t, how you experimented, measured, and improved tactics
• Concise, compelling storyteller
• Deep respect and knowledge of operational security best practices for marketers
• You understand DeFi and crypto culture as a member and participant

Responsibilities

• Own the go-to-market strategy from launch through growth and beyond for our vault products
• Collaborate with content, BD, product, and other teams to plan and execute marketing campaigns that distinguish our vaults
• Conduct and iterate on marketing campaign experiments that drive TVL growth, new users, and retention
• Grow our brand reputation for translating risk management into tuned, curated vault strategies for institutions, allocators with size, and sophisticated on-chain consumers
• Work with our clients and partners to highlight our risk management, curation, and vault strategies through unique and collaborative co-marketing
• Conduct and quickly iterate on marketing experiments to drive KPIs including attributable TVL growth, new users, and retention
• Inform our product development lifecycle by learning about the needs our depositors and clients have– and translating them into new product features
• Leverage on-chain data (Dune, wallet segmentation) and traditional data sources (Google Analytics, Mixpanel, X, SEO, etc.) to develop insights on our user base, client profiles, and campaign performance
• Assist BD in driving the pipeline by creating and updating sales collateral, measuring usage and conversion, and driving marketing-qualified leads
• Make data-driven decisions when framing hypotheses, determining product-market fit, evaluating campaign performance, and setting goals
• Convert internal discussion and debate into external content thoughtfully and with discretion– collaborate with legal and other teams to ensure important messages are communicated clearly and cleanly
• Deepen the bench by giving opportunities for our client-facing team leaders to grow their social followings and brands on behalf of Gauntlet

Preferred Qualifications

• Basic data analysis skills a plus
• Several moonshot ideas to drive Gauntlet forward
• DeFi memelord
• Regular trader/yield farmer

Benefits

• Remote first - work from anywhere in the US & CAN!
• Competitive packages with the added opportunity for incentive-based compensation
• Regular in-person company retreats and cross-country "office visit" perk
• 100% paid medical, dental and vision premiums for employees
• Laptop provided
• $1,500 WFH stipend upon joining
• $100 per month reimbursement for fitness-related expenses
• Monthly reimbursement for home internet, phone, and cellular data
• Unlimited vacation policy
• 100% paid parental leave of 12 weeks
• Fertility benefits