Lead CDP Consultant

Summary

Join Bounteous x Accolite as a CDP Consultant and become the primary marketing technology contact for clients, helping them maximize their Customer Data Platform (CDP) investments. You will develop strategic activation roadmaps, collaborate with a multidisciplinary team, and leverage your expertise in Adobe Real-Time CDP and other CDP solutions. Responsibilities include conducting stakeholder interviews, translating business requirements into use cases, creating strategic roadmaps, and providing hands-on client support and training. The ideal candidate possesses strong consulting skills and experience with multi-channel marketing hubs. This role offers the opportunity to work with cutting-edge technology and contribute to the success of ambitious brands.

Requirements

College degree in Marketing, Business, Analytics, Data Science or related field

Responsibilities

• Be a platform expert in Adobe Real-Time CDP and other Customer Data Platform solutions
• Provide deep domain expertise in our client’s business and broad knowledge of digital marketing together with a Marketing Strategist industry
• Assess and audit the current state of a client’s marketing technology stack together with a Solutions Architect
• Conduct stakeholder interviews and gather business requirements
• Translate business requirements into CDP use cases
• Prioritize CDP use cases together with the client
• Create a strategic CDP roadmap focused on activation
• Work with the Solution Architect to strategize, architect, and document a scalable CDP implementation, tailored to the client’s needs
• Provide hands-on support and platform training for our clients

Preferred Qualifications

• 5+ years of relevant work experience in marketing, consulting, or analytics
• 3+ years of experience working in an agency environment; strong consulting, and client-facing skills
• 3+ years of experience working with multi-channel marketing hubs by Adobe, Salesforce or similar
• Strong understanding of customer data platforms and the modern data infrastructure
• Hands-on experience configuring Adobe Real-Time CDP, including creating complex audiences
• Experience with Adobe Tags (formerly called “Launch”) and AEP WebSDK implementation is a plus
• Experience with analytics tools like Google Analytics or Adobe Analytics is a plus
• Experience with data visualization tools such as Tableau, PowerBI, etc. is a plus
• Experience with marketing automation tools is a plus
• Experience with A/B testing tools is a plus

Benefits

• Bounteous x Accolite is willing to sponsor eligible candidates for employment visas
• In addition, you have the opportunity to participate in several Team Member Networks, sometimes referred to as employee resource groups (ERGs), that host space with individuals with shared identities, interests, and passions. Our Team Member Networks celebrate communities of color, life as a working parent or caregiver, the 2SLGBTQIA+ community, wellbeing, and more. Regardless of your respective identity, there are various avenues we involve team members in the Bounteous x Accolite community