Lead, Product Led Growth Marketing

Summary

Join Fivetran's growing team as a Lead, PLG Marketing and lead the multi-channel marketing strategy for Fivetran's Self Service Motion. You will collaborate with cross-functional teams to drive user acquisition, conversion, adoption, usage, retention, and expansion. This role requires experience in product-led growth marketing within SaaS, a proven track record of success, strong analytical skills, and exceptional communication. The position is full-time, based in Denver, CO, Oakland, CA, or remotely in the US. Fivetran offers competitive compensation and a comprehensive benefits package.

Requirements

• Experience in product-led growth marketing within the SaaS or technology industry
• Proven track record of implementing successful PLG strategies and driving growth
• Strong analytical skills and proficiency in using data-driven insights to inform marketing decisions
• Adept at creating compelling marketing programs and content that resonate with target audiences
• Strong knowledge of audience segmentation, A/B testing, multivariate testing, and other testing methodologies
• Experience working in a fast-paced environment and balancing multiple high-velocity projects at a time
• Exceptional communication skills, with an ability to communicate plans and performance to a wide audience, from senior management to stakeholders

Responsibilities

• Support the vision and direction for PLG marketing by developing and delivering the strategy for multi-channel lifecycle programs to drive engagement, adoption, and retention for signups, free plan, and self-service customers
• Continuously test, monitor, and refine marketing programs to increase conversion, customer engagement and growth
• Design and develop the product led motion from acquisition to activation, onboarding, usage, monetization and expansion including determining the right activities that accelerate top of funnel acquisition and high conversion rates from each phase to the next
• Collaborate to mobilize resources from our global marketing teams, including PR, social media, digital marketing, field marketing, product marketing, and operations
• Work closely with Analytics and Data Science teams to identify new segments, drive program and funnel conversion, and optimize the customer journey
• Develop targeted messaging and positioning for product-led growth initiatives. Create compelling content that resonates with audience pain points and drives action
• Contribute insights and requirements for product experiments roadmap and PRD creation
• Build and maintain strong relationships to ensure alignment on goals, objectives, and resource allocation. Regularly deliver updates and recommendations to senior leadership and cross-company stakeholders
• Stay current on industry trends, competitive landscape, and best practices in product-led growth, informing and adapting our approach as needed

Benefits

• 100% employer-paid medical insurance
• Generous paid time-off policy (PTO), plus paid sick time, inclusive parental leave policy, holidays, and volunteer days off
• RSU stock grants
• Professional development and training opportunities
• Company virtual happy hours, free food, and fun team-building activities
• Monthly cell phone stipend
• Access to an innovative mental health support platform that offers personalized care and resources in areas such as: therapy, coaching, and self-guided mindfulness exercises for all covered employees and their covered dependents