Director, Product Led Growth Marketing

Summary

Join G-P's Dream Team as the Director, Product Led Growth Marketing! This crucial role involves establishing the PLG Marketing function, supporting SaaS offerings, and accelerating self-serve Go-to-Market motion. You will partner with the Product team, develop and execute growth plans, optimize marketing funnels, and drive impactful campaigns. The ideal candidate is a strategic thinker with strong execution skills and experience in a B2B SaaS environment. G-P offers a competitive compensation and benefits package, including a focus on employee growth and a commitment to creating opportunities globally. This position offers the chance to significantly impact the way the world works and expand your skillset in exciting new ways.

Requirements

• 5+ years of experience in a product-led growth (PLG) role within a B2B SaaS company
• Strong analytical skills with the ability to interpret data and derive actionable insights
• Proficiency in marketing automation tools, CRM systems, and analytics platforms (e.g., HubSpot, Heap, Google Analytics, 6Sense, Salesforce)
• Proven track record of collaborating cross-functionally with a small, high performing group of peers across Marketing, Product, and Revenue
• Excellent project management skills and the ability to manage multiple priorities effectively
• Exceptional written and verbal communication skills
• Ability to craft compelling marketing messages and present ideas clearly to stakeholders
• Bachelor’s degree in marketing, Business, or a related field

Responsibilities

• Partner with Product Marketing to Identify priority market segments and define the ideal customer journey and lifecycle for G-P’s self-serve products
• Develop detailed digital marketing plans for the complete customer lifecycle (customer acquisition/conversion journey, ongoing usage/engagement/graduation, customer retention, and growth/expansion)
• Orchestrate execution of plans across Digital, Content, Web, and Email marketing teams, and own outcomes of all PLG Growth Marketing efforts
• Define key operational metrics to measure and optimize the performance of lifecycle marketing efforts across channels
• Design and deploy A/B testing program for testing hypotheses across the complete customer lifecycle
• Jointly own revenue objectives with Product business team counterparts
• Conduct market research and gather customer feedback to understand target audience needs, preferences, and pain points
• Represent the business in quarterly reviews with C-level executives across Product, Marketing, and Revenue organizations

Preferred Qualifications

• Prior experience in an HR-related industry
• Advanced degree or certifications in digital marketing, data analytics, or growth hacking

Benefits

• Generous paid parental leave
• Flexible time off
• Flexible spending accounts
• Medical Insurance
• Dental insurance
• Vision insurance
• Sabbatical after 5 years of service
• Annual bonus opportunity