Product Marketing Lead

Summary

Join Burq, a rapidly growing company revolutionizing delivery solutions, as a Product Marketing Manager. You will be responsible for developing and executing go-to-market strategies, leading product launches, and driving customer adoption. This role demands strong B2B SaaS marketing expertise, exceptional communication skills, and cross-functional collaboration. You will conduct customer research, create compelling content, and track key performance metrics to optimize strategies. Burq offers a competitive salary, equity, remote work options, comprehensive benefits, and opportunities for professional development.

Requirements

• 5-7 years of experience in B2B SaaS product marketing
• Proven success in driving GTM strategies and product launches
• Strong understanding of customer personas, market research, and messaging development
• Ability to create compelling customer-facing content and internal training materials
• Experience working cross-functionally with product, sales, and customer success teams
• Strong project management skills, with the ability to manage multiple initiatives simultaneously
• Analytical mindset with experience measuring product adoption and revenue impact
• Exceptional communication and storytelling skills

Responsibilities

• Drive GTM Strategy – Own the go-to-market strategy for new product launches and features, aligning efforts across marketing, product, sales, and customer success teams
• Product Launches – Lead messaging, positioning, and enablement efforts for new features, ensuring successful adoption and revenue impact
• Customer Research & Persona Development – Refine and expand customer personas, conduct surveys, and synthesize insights to inform product development and marketing initiatives
• Internal Enablement & Training – Serve as a liaison between departments, ensuring teams are well-equipped with the knowledge and tools to support new features and updates
• Customer Experience & Adoption Campaigns – Develop targeted campaigns to drive product adoption, feature utilization, and revenue growth among existing customers
• Content & Sales Enablement – Create help guides, product documentation, sales collateral, and training materials to improve customer engagement and team effectiveness
• Cross-Functional Collaboration – Work closely with product, design, sales, and customer success to ensure consistent messaging and seamless execution of marketing strategies
• Metrics & Performance – Track feature adoption, customer engagement, and revenue impact to refine strategies and drive continuous improvement

Preferred Qualifications

• Experience with growth marketing strategies to optimize customer retention and expansion for example
• Knowledge of SEO and content strategies to improve discoverability
• Experience creating dashboards or reports (Google Analytics, HubSpot, Heap, etc.) to measure campaign success and product adoption
• Ability to identify and implement marketing initiatives that increase customer lifetime value (LTV) and drive product-led growth strategies
• Startup experience – ability to move quickly, pivot when needed, and thrive in a fast-paced environment
• Familiarity with tools like HubSpot, Mailchimp, Confluence, SendGrid and marketing automation platforms
• Background in conducting customer interviews, surveys, and competitive analysis

Benefits

• Competitive salary and opportunity for equity
• Option to work fully remotely or in-person
• Medical, dental and vision insurance
• Reimbursement for educational courses
• Generous Time Off
• Workstation setup stipend